Founded in Queens, New York in 1952, Marantz has been recognized as a leader in home entertainment. A company passionate about music, Marantz understands that true hi-fi is about being able to reproduce the experience of music and sound as the artists intended. Marantz requested a campaign offering shoppers two vinyl albums from a collection of 50 classics, free with the purchase of a turntable. The album selection featured such legendary artists as Frank Sinatra, Ray Charles, Stevie Wonder, and The Allman Brother’s Band.
Recognizing the intrinsic value of the Marantz’s 2012 turntable lineup, we fused our extensive understanding of retail and technology, along with research into the culture of vintage music enthusiasts and the entertainment industry. The campaign would need to not only need to be a visual feast inspiring viewers to revisit the nostalgia of the past – it would need to be optimized for seamless functionality, providing shoppers with a natural direction of UX and UI navigation on the site for shoppers to redeem the offer.
Combining contemporary typeface and layout coalesced with a retro color palette and classic album cover art successfully re-created the traditional music experience into the era of a technical world. Shoppers were able to reminisce and enjoy music as it was meant to be experienced with all of the convenience of e-commerce, as well as reap the benefits of the Marantz special offer.