Posted: 18 Dec 2018 Contributor: Matthew J Fritschle
Mobile Marketing Statistics and Trends to Help You Plan for 2023
When it comes to indexing and ranking, Google often uses the mobile version of the site's content. This is called mobile-first indexing.
Although it is not necessary to have a mobile version of your page for your content to be included in Google search results, it is highly recommended.
These best practices apply to mobile sites in general, and by definition to mobile-first subscriptions. Mobile indexing is enabled by default for all new websites (not new to the web or Google search). For older or existing websites, Google monitors and reviews pages against the best practices outlined in their handy guide.
The demand for mobile-centric websites has increased significantly, with mobile users accounting for nearly 57% of all web traffic in 2021. Many Internet users browse and follow websites on different screen sizes, but trends show that the Internet is rapidly moving toward a mobile world, and desktop computer sales are showing a rapid decline.
Research firm Gartner predicts that PC sales will fall by more than 30 million this year, from 342 million to 310 million, a drop of 9.5 percent annually.
To better understand why, let’s first go over some mobile device usage statistics 2022 strategies made use of, and then some statistics you’ll need for 2023.
Mobile Marketing Statistics We Encountered in 2022
- By 2022, mobile advertising will account for more than 50% of advertising spending and will surpass desktop advertising.
- 59% of mobile phone users say they are as comfortable with mobile media as they are with others such as TV.
- During the COVID-19 pandemic, Google ad conversions dropped by up to 30% in the evenings during the peak of the coronavirus research project.
- Marketers and advertisers spend 51% of their budget on mobile advertising.
- 87% of Facebook's ad revenue, or $9.16 billion, comes from mobile.
- Using short mobile video ads (up to 6 seconds) is now considered as effective as short clips.
- Mobile devices account for 53% of all paid search clicks.
- In January 2021, 5.22 billion people (66.6% of the world's population) use a mobile device.
- The average American uses their cell phone for 5.4 hours per day.
- 40% of American adults said they gave their child a cell phone before age 10.
- Mobile data traffic is expected to increase by 25% from current levels by 2025.
- 94% of participants in the Facebook survey have their phones while watching TV.
- 80% of B2B buyers use mobile phones to make purchases.
- 75% of Americans admit to bringing their phones into the bathroom.
Your Mobile Marketing Statistics for 2023
Now that we’ve touched on some mobile usage statistics from 2022, let’s switch gears and cover some stats and mobile marketing trends for 2023 so we know what the future of mobile marketing looks like:
- Mobile advertising will exceed $413 billion in 2024
- 51% of ad spending will be on mobile and 49% on the desktop by 2023
- 66.6% of the world's population uses a mobile device
- 280 million Americans (84.2%) use their smartphones to access and use the Internet.
- In the US, internet users spend 49% of their phone time on social media apps
- More than 80% of internet users use smartphones
- 89% of the time on the phone is using apps
- About 58% of all web traffic is mobile
- 61% of website visitors will not return to a website that is not user-friendly
Mobile Marketing Trends In 2023
1. Mobile Commerce
If you're a professional, you've probably heard of and used m-commerce before. This practice involves buying and selling goods and services using mobile devices.
Mobile commerce is common on digital shopping platforms like Amazon, eBay, and Shopify, but you can also complete it through social media. This practice is called social commerce, part of mobile commerce. Although mobile commerce has been around for a while, this trend started in the early months of the COVID-19 pandemic when many physical stores were closed.
2. Mobile Streaming Video Content
Over the past few years, there has been a sea change in the way people consume content. Many people are more likely to watch videos on mobile devices than read text.
According to a Cisco study, online video streaming and downloading will account for 82% of Internet traffic in 2022.
3. Augmented Reality
Augmented Reality (AR) is one of the newest and most exciting trends in the mobile market. Technology allows users to interact with digital content and the environment. While AR is still in its infancy, some brands have used it in incredible ways to create immersive experiences. One of them is Ikea. A major furniture retailer has launched an app that lets users see what furniture will look like in their home before buying it.
4. User-Generated Content
UGC is any content that is created by everyday users of mobile phones rather than businesses, professional customers, or users. It includes everything from photos and videos to reviews and blog posts.
In a world where users are bombarded with business information every day, it's increasingly difficult for companies to cut through the noise and reach customers in a meaningful way. UGC helps marketers connect with their audience on a personal level.
Unlike traditional marketing methods, UGC is created by ordinary people, and many mobile users find them to be reliable, authentic, and trustworthy. It is one of the reasons why brands come to TikTok.
In the early days of mobile marketing, companies would send mass text messages or set up a mobile website and call it a day. But as mobile usage continues to grow, consumers have become more sophisticated and demanding, expecting a personalized experience tailored to their needs.
This expectation will likely be high for the coming years as it is expected that the number of global consumers will include digital citizens. I am talking about Generation Z (Gen Z) or those who have grown up and have access to the Internet on mobile devices all the time.
In 2020, Gen Z consumers made up 40% of the world's consumers and are expected to represent more than 41 million US digital consumers by the end of 2022.
6. Mobile Games Like Social Networks
Mobile gaming has come a long way since the inception of mobile devices. Today, billions of people around the world are enjoying mobile games and are becoming increasingly social. The massive adoption of 5G networks and cloud data is one of the main reasons for this trend.
These two technological advances have made mobile games more immersive, with less lag and better interactions for more players in different locations. According to research, the mobile gaming industry can gain more than 60% of the global sports media market in 2022. The sector is also expected to earn more than $136 billion in the same year.
Future Of Mobile Marketing
The future of mobile marketing is much bigger than banners, apps, or my business. The future of mobile marketing is about integration and interaction in a connected world, where mobile devices act as remote controls to help us.
The first way a mobile phone acts as a digital remote control for the real world is by activating a remote or remote control. Triggers, from the humble QR code to advanced image recognition, facilitate this interaction where physical objects - products or advertisements, for example - can provide an interactive digital experience through mobile phones.
Retailers will continue to incorporate technologies such as image recognition, as used in augmented reality, as long as they provide a high-quality mobile experience, and increasingly, they will deliver them through wearable devices like Google Glass.
Mobile phones will play an important role in the world of connected devices by acting as the remote control of IoT. Gartner predicts that the IoT will enable 26 billion connected devices worldwide by 2020 (excluding PCs, smartphones, and tablets), and we believe that mobile will be the main means of interaction between users and these things connected.
In a world where everything will be connected, we will need a single tool to help us navigate and manage the many social opportunities. It doesn't stop there because users will spend more time on their smartphones to get a better connection and emotional experience from brands that ignore anything to make them better.
In addition, it will also help attract consumers to increase their trust in LTV (Lifetime Value) in the brand because there is no other method than the mobile that people interact with and work with.
There you have it — some mobile marketing statistics and trends to help you plan for 2023.
As you can see, just like this year, just like last year, just like the year before that, and so on until we get to the introduction of the smartphone, mobile website optimization isn't an option anymore, it's a need.
Choosing the alternative - sticking with a desktop site - will not only prove annoying to your users, but detrimental to your bottom line.
Don't let that happen.
This blog post is Last updated on April 24th, 2023.