With more searches being performed on mobile devices, optimizing your site for users on smartphones and tablets is more important than ever. Perfecting a mobile-first strategy to ensure website speed, responsiveness, and crawlability will greatly assist in keeping users on your site – and convert them to customers.
What is Mobile SEO?
Mobile optimization is the practice of developing website content and design specific to a mobile device that ensures a positive user experience across all mobile devices. This is done through mobile strategy, development and design that considers current user trends, readability and accessibility, functionality, aesthetics, loading time and intuitive navigation. Speed is a critical element, as 40% of users abandon a website that takes more than 3 seconds to load.
To help you understand the growing need for mobile optimization, as per Statista, worldwide smartphone users have risen to 6.48 billion in 2022. In a shift of mobile-first technology, this practice has become increasingly relevant for both B2B and B2C digital experiences alike. As per the official Google statement, more than 63% of search queries globally now come from mobile devices.
Considering current devices, search, and user’s trend, every business owner needs to plan their marketing strategy accordingly to achieve business objectives.
If your web presence is not currently optimized for mobile, you could be missing out on a huge category of potential site traffic and business growth. Fundamental risks associated with not having a mobile-friendly website may include a drop in organic ranking, a loss in mobile site traffic, an increase in bounce rate and a loss in revenue.
App Store Optimization
App store optimization (ASO) is the process of improving the searchability and conversion rate of an app in the app store. Mobile users are constantly looking for new apps, and with over 3 million to choose from, ASO has become more important than ever. We have used our vast experience and understanding of both app stores and user trends to formulate a unique method for boosting app discoverability over different app stores. Our first-in-class technology and dedicated mobile SEO experts are here to get your app to the top through app store optimization.
At Aumcore, we understand the importance of the mobile experience. To help businesses stay at the top, we develop strategic data-driven solutions that help improve existing websites/Apps to mobile user-friendly. Our approach is to help businesses stay relevant and meet their larger marketing goals in a mobile-first environment with seamless transitions from desktop to mobile. Our mobile SEO services help businesses reach the growing community of mobile users through engaging design and leading innovative technology. Drop us an email to learn how we can help optimize your digital footprint for mobile.
