Mobile optimization is the practice of developing content specific to a mobile device that ensures a positive user experience across mobile devices. This is done through mobile strategy, development and design that considers user trends, readability, functionality, aesthetics, loading time and an intuitive navigation. Speed is a critical element, as 40% of users abandon a website that takes more than 3 seconds to load. That’s the reason it is also important to optimize mobile speed as part of the optimization process.
To help you understand the growing need for mobile optimization, consider the fact that mobile users have risen from 400 million users in 2007 to an estimated 2 billion by the end of 2016. In a shift of mobile-first technology, this practice has become increasingly relevant for both B2B and B2C digital experiences alike. As per the official Google statement, more than 50% of search queries globally now come from mobile devices. In 2017, websites will need to change their mindsets from being just mobile compatible to being mobile optimized.
“Speaking at Pubcon last week, Google’s Webmaster Trends Analyst Gary Illyes stated that Google will create a separate mobile index within the next few months.”
This shows a glimpse into the Google mindset allowing businesses to prepare for the future. It shows that now is the time for mobile first, and every business owner needs to plan their marketing strategy accordingly to achieve their digital business objectives.
If your web presence is not currently optimized for mobile, you could be missing out on a huge category of potential site traffic and business growth. Fundamental risks associated in not have a mobile-friendly website may include a drop in organic ranking, a loss in mobile site traffic and an increase in bounce rate.
If mobile apps are playing a crucial role in your business, optimization is the key game changer to receive an advantage over competitors, as optimized mobile apps will appear higher on app store searches. App store optimization (ASO) is the process of improving the search ability and conversion rate of an app in the app store. Mobile users are constantly looking for new apps, and with over 3 million to choose from, ASO has become more important than ever. We have used our vast experience and understanding of both app stores and user trends to formulate a unique method for boosting app discoverability. Our first-in-class technology and dedicated mobile SEO experts are here to get your app to the top through app store optimization.
At Aumcore, we understand the importance of the mobile experience. To help businesses stay at the top, we develop solutions that take existing websites and optimize them for the best mobile experience, or build dedicated mobile site solutions depending on each business’s individual needs. Our approach is to help business stay relevant and meet their larger marketing goals in a mobile-first environment with seamless transitions from desktop to mobile. Our optimized mobile services help businesses reach the growing community of mobile users through engaging design and leading innovative technology. Drop us an email to learn how we can help optimize your digital footprints for mobile.