Posted: 14 Nov 2022 Contributor: Ghia Marnewick
15 Future Digital Marketing Trends For 2023
Marketing is often about connecting your audience to the right place at the right time. Today, you'll find them where they hang out: on the internet. Digital marketing, also referred to more commonly as online marketing, refers to all marketing endeavors on the internet. It extends its capabilities to almost all digital devices. And the truth is, all businesses are going digital - from large tech companies to small local businesses and everything in between.
This is because everyone is online. Every Ad we see today on our phones and PCs when we log in to our favorite sites or surf elsewhere is part of digital marketing. It is for this reason that the future of marketing and business will be mixed, inclusive, and connected to what customers want.
Technology continues to advance at a rapid pace, so of course, which implies that the bulk of these trends is technology driven. However, there is also a backlash against the increased digitization and automation of interactions between brands and consumers.
Digital marketing in 2023 will see technologies like AI and data-driven marketing continue while at the same time ensuring that the focus is on people, not technology. 73% of individuals say that a personalized customer experience is a critical factor in their purchase decision, but only 49% of US consumers say businesses can deliver this experience.
What Is the Future of Digital Marketing?
As marketers, most of us now know that the seemingly impossible may be just a few years away. Being able to move seamlessly from different digital environments to deliver fun and profitable AR and VR experiences is what the Metaverse is all about, and it opens up the vast possibilities that are rapidly changing the internet as we know it.
The fastest, lightest VR headset in the virtual world is already here. The user experience will likely be taken for granted, meshing AR and VR to create a virtual world that we all interact with.
Content as we know it will become richer and richer as we learn to navigate these new environments. These days the best SEO-focused website will likely use an enhanced AR experience that embeds rich content and information to enhance brand awareness.
By 2032, NFT will be gone. As the metaverse grows, so do NFTs that go beyond adding value to digital artwork, memes, and video game avatars to replace legal docs with smart contracts. As e-commerce continues to dominate, we may see a time when everything we buy comes in NFT. But the power of NFT goes beyond belief - the world of live entertainment can change beyond our current memories - autographs and t-shirts can be retro.
Important Digital Marketing Stats for 2023
When it comes to looking at how will digital marketing change in the future, the best way to understand digital marketing’s future growth is to look at facts and figures that are shaping the world of marketing as we know it.
- 74% of online marketers say they use visuals in their content more than 70% of the time.
- 43% of marketers say the biggest challenge with visual content is creating it regularly.
- 45% of companies do not have a well-defined digital marketing strategy.
- Sales teams who document their plans are 300% more successful than those who don't.
- 34% of marketers design and develop their own graphics.
Future Trends in Digital Marketing
Our predictions for the trends in online advertising involve the use of smart technologies to enhance the customer experience. It’s about taking the physical, real-life experience and transforming it into an interactive, digital version. This may seem far-fetched, but the truth is, they’re already taking the world by storm.
Digital Marketing Trends 2023
2022 is almost over, and if we have learned anything, it must be one thing. No process is the same, especially for clients and PR professionals. As the world continues to change, so do our policies - that's what we do. What are the digital marketing trends 2023 and developments on the horizon for the new year, you ask?
15 Future Marketing Trends You Need to Know for 2023
1. AI in Marketing
60% of internet users have already interacted with an AI chatbot to resolve queries across multiple apps and websites. Most of the content we consume on our social media platforms is refined by AIs to make our stay engaged longer! This technology is so amazing that it is expected to be a $190 billion industry by 2025 and digital marketers have an amazing opportunity to harness this high-tech tool.
The world inside our world is what is commonly called the metaverse. Metaverse is now owned by Meta (Facebook). The concept of a digital space where virtual and augmented reality co-exists to create a global experience is new and unattainable.
Metaverse has made social transactions possible through a network of reality/universe where access is almost everywhere. Well, digital marketers have found an opportunity for their brands to fill this gap and create a new digital marketing strategy.
Non-fungible tokens are digital assets you can trade. Each NFT has a unique symbol that indicates that it is an original NFT and belongs to you. NFTs have rocked the world of art and technology but have begun to penetrate the world of marketing.
FTs are given away for free in the raffle as a type for their initial marketing purposes. For example, Marriott Bonvoy created a raffle where winners will receive their NFT with 200,000 Bonvoy points.
Cryptocurrency can be called the INSTAGRAM of the financial world. He entered the company and gradually won when everyone saw that he had no authority in it. Cryptocurrencies have become one of the best things for millennials and therefore everyone wants to invest.
Crypto investment strategies take advantage of this next gen need and provide them with a free portion of cryptocurrency to create awareness and help investors understand this investment approach.
5. Live Commerce
Brands choose their social media platforms to showcase their products in real life and the audience can buy the product themselves.
Even on Instagram, the store feature has allowed brands to implement a Watch Now button on live video content, reducing customer churn. Live marketing has reduced the time it takes for a customer to leave an ad to make a purchase, so is one of the top digital marketing trends in 2023.
6. Augmented reality
According to Wikipedia's definition, augmented reality is the interactive experience of a virtual environment in which real-world objects are augmented by computer-generated information.
Although virtual reality is shocking and makes everyone interested in big sci-fi ideas, augmented reality makes sense from a marketing point of view. Experts predict that augmented reality will continue to surpass virtual reality in terms of market share.
7. Voice search optimization
According to a voice search from Review42, they found that 55% of teenagers use voice search every day. This massive adoption across generations shows how popular voice search will be in the future.
8. Programmatic Advertising
Programmatic ad buying is the use of software to buy digital ads. While traditional methods include human negotiations, requests for proposals, and quotes, programmatic buying uses algorithms and machines to buy ads.
Automation is fast, and efficient, which ultimately increases flexibility and reduces the cost of customer acquisition. Real-time advertising is a form of programmatic ad buying, it allows for better targeting and faster, more qualified advertising to be bought and sold individually, meaning visitors are the target audience. Your target audience will be exposed to the ad.
Chatbots are considered to be one of the top digital marketing trends in 2022, AI-based technology that uses instant messages to communicate with customers and site visitors. It is designed to communicate with customers via text or audio. The benefits of having chatbots are 24/7 customer service, immediate responses to questions, and answers to simple questions.
10. Personalized approach
If you want to be better than your competitors and stand out in the market, you need to focus on organizing content, products, emails, etc. Personalization is the next big trend that will soon become the industry standard.
11. Automated and personalized email marketing
As the name suggests, automated email marketing sends emails to your customers automatically based on a trigger or schedule you set.
Emails are a great way to reach out to your customers and let them know about your organization's accomplishments or any upcoming sales.
12. Marketing automation
Marketing automation is all about streamlining processes and optimizing them to make them smoother, more efficient, and faster. One of the best things about marketing automation is collecting and developing leads.
If you manage to bring a lot of traffic to your website but you are not collecting effective leads at the right time, then the traffic is pointless. With the help of marketing automation, you can integrate various CRM tools and development software to help you collect leads at any time of the day and streamline the process.
The concept of influencer marketing is very much studied, and the market is expected to be full. So, this is how it will look in 2022 and beyond.
Advertising around big influencers doesn't appeal to the right audience. The difference between real influencer marketing and regular influencers has become clear.
Therefore, to get a more accurate approach, companies must use micro-influencers and their employees and consumers for social verification.
14. Video marketing
Video marketing is also one of the top digital marketing trends in 2022 and is expected to be the top for years to come. Here are some statistics that will show the importance of adding video to your current digital marketing strategy.
According to Seotribunal, if your website includes video, it will be 50 times more likely to bring up organic search results compared to plain text. Why does this happen? Because people find video content more interesting, Google puts these sites in the top results.
15. YouTube Shorts
A recent addition from the popular YouTube platform is called "Shorts". It's like Instagram Reels, where you can create short video content for 15 seconds or less. With the proliferation of short video content growing today, YouTube Shorts is a great opportunity for anyone who has an existing audience on this platform.
2023 Digital Marketing Inspirations
Businesses in need of inspiration for their own advertising strategies or that are looking to follow the digital marketing trends 2023 has to offer can take inspiration from some other successful campaigns earlier in the year. Below are a few examples eCommerce brands can pull ideas from:
Ford Motors adapts to changing market needs
Ever since the release of the Model T, Ford has been an important brand in the automobile industry. However, as the modern consumer landscape has changed, many consumers have embraced ride-hailing services such as Uber and Lyft.
This industry-shattering change has had a dramatic impact on the number of cars that consumers buy compared to the days before the ride-sharing boom. Realizing this change in time, Ford announced that it would only sell trucks and SUVs in North America.
This change strengthens their advertising strategy, focusing their efforts on the products with the most value in the exchange, helping to increase the return on investment and reducing the potential for unnecessary advertising.
Dollar Shave Club turns to customer loyalty
When Dollar Shave Club brand hit the scene, its business model helped changed the world of "subscription products" we see today. However, it was their advertising strategy and marketing efforts that took the brand from a viral video to a corporate developer.
When Dollar Shave Club started gaining traction, they realized the importance of creative messaging. They found their message - that blades are a pain to buy, and their service makes it easy - and stuck to it.
However, as they gained momentum and the brand went from a runaway name to a household name, Dollar Shave Club wisely changed its advertising strategy to focus on customer retention, creating a new, targeted advertising strategy. and their changing needs.
Warner Bros Studios uses customer data
When Warner Bros. was preparing its marketing efforts for its next film, PAN, it decided to build a change in its advertising strategy and turned to market research collected from big data to reveal new insights about customer trends.
Looking at trends, engagement trends and audience segments, Warner Bros. changed its advertising strategy to focus on the human level, updating its strategy to identify the right channels and information to deliver in advertising efforts. The result was an increase in ROI related to advertising strategies for other campaigns.
Future Advertising Ideas
Media is in the middle of a sea change. News agencies hire developers and create beautiful social media. Social platforms empower citizen journalists around the world. Brands become content creators. This change is fueled by the fact that new technologies are being used faster than ever.
As we ponder the future of media in this new world, here are five ideas for the future of marketing and how we can create a sustainable media ecosystem.
1. Choice: The concept of advertising must be voluntary. People today have so many options - millions of websites, video channels and apps are all just a click away. Changing times and on-demand content have changed the way people consume media. Going forward, forced media influence will not be good for this environment.
Instead, an advertising system that provides users with options will be more effective. The first of these is search advertising, in which advertisers provide business information only upon request. The same goes for video and display ads: user-initiated display ads and sliding video ads are becoming the norm. In this world, viewers can choose the ads they see, and the advertiser only pays for those impressions.
2. Connected: Media will help people live their lives on the go. Marketers want to manage their campaigns once and have the right ads reach the right people on the go, across all screens. Marketing experts should know enough to consider situations and circumstances. If someone is walking around town looking for takeout, they will probably look for a map of nearby restaurants; if they are doing the same search at home on a laptop, they probably want a delivery menu. And when you check into a hotel, why not get a coupon on your phone for lobby coffee?
3. Attractiveness: Ads will be more interactive and attractive in scale. Digital media provides a fantastic creative canvas for brands. The future of advertising is about mass media, delivered at scale. Going forward, the combination of HTML5, powerful media, touch screens, and fast Wi-Fi will power creativity in our fields.
4. Formatting: All ads will be measured, but clicks will only match one type of measurement. We've developed powerful metrics for measuring advertising over the past decade: advertisers can count clicks, reach, and conversions or purchases.
Why Digital Marketing Is the Future
eCommerce brands will need to continue to search out different trends if they want to see successful results in 2023. Along with this, companies should study other brands in their industry along with performing testing of different potential marketing strategies to align with the trends predicted in the digital marketing future. Businesses that are putting in the effort to transform their digital presence and strategies will create a strong footing for themselves in their respective industries, as well as be able to better cater to consumers’ needs as the moment dictates.
Contact our digital marketing team today to find out more about how you can leverage the latest marketing trends to make smart business decisions.