Posted: 06 Oct 2017 Contributor: Matthew J Fritschle
Mobile Marketing Statistics to Help You Plan for 2018
2017 Mobile Marketing Statistics
One of the beauties of today’s day and age is the smartphone. Think about it, for all intents and purposes a smartphone is basically a computer that fits in your pocket. You have applications, the internet, and even a camera! What more can you want?
For this very reason, we’re seeing a drastic increase in mobile users; so much so that last year Google actually announced that it was going to start indexing websites based on their mobile versions, AKA a mobile-first index. This means that you’ll have to embark on mobile website optimization to make sure that you’re prepared for the change.
Do you know what’ll also help you prepare? Statistics, and lots of them. Lucky for you that’s exactly what we’ll cover today, so get ready for the mobile marketing statistics 2018 strategies need to be tailored around.
Mobile Usage Statistics
- As of August 2017, there are over 3.5 billion unique mobile internet users.
- Mobile vs desktop internet usage statistics show that there are now more global mobile users than desktop users.
- About 95% of Americans own some sort of cellphone and 77% own a smartphone (up from 35% in 2011).
- 60% of consumers who start an activity on a mobile phone continue on a laptop, and 84% who started checking their email on a mobile phone likewise switched to a laptop.
- 69% of consumers worldwide between the ages of 18 and 39 use mobile devices to research products before they buy, and 44% use tablets.
Mobile App Usage Statistics
- There are about 8 million apps in the Google Play store, 2.2 million in the Apple App Store, 669K in the Windows Store, and 600K in the Amazon Appstore.
- 90% of media time on mobile devices is spent in apps and 10% on mobile web.
- It’s projected that in 2017, free apps will be downloaded 91 billion times, up from 57.33 billion in 2012.
- It’s also projected that in 2017, paid apps will be downloaded 78 billion times, up from 2.89 billion in 2011.
- The increase in app downloads has resulted in a similar increase of app revenue. Analysis shows that app revenue will rise from $69.7 billion in 2015 to $189 billion in 2020.
Mobile Advertising Statistics
- Mobile devices account for 53% of paid-search clicks.
- It’s estimated that US mobile search spending will reach $25.11 billion in 2018 and $28.25 billion in 2019.
- Google drove 95% of all US paid search ad clicks on mobile.
- The estimated share of mobile paid search clicks by device and search engine are:
- Google: 95% smartphone; 84% tablet
- Bing: 3% smartphone; 13% tablet
- Yahoo: 1% smartphone; 3% tablet
- Google’s estimated mobile search ad revenue in 2017 will be $13.74 billion, 51.5% of the total ad revenue.
- 75% of Google mobile search ad revenue came from Apple devices.
- Phone based CPCs cost 24% less than desktop and have a 40% higher CTR.
- 79% of Facebook’s advertising revenue comes from mobile.
- 86% of Twitter’s advertising revenue comes from mobile.
Mobile Social Media Statistics
- 54% of Facebook users access it through mobile devices.
- Facebook has 09 billion daily active mobile users.
- 82% of monthly active Twitter users access it through mobile devices.
- 90% of video views on Twitter occur on mobile devices.
- 41% of LinkedIn users access it through mobile devices.
If your 2017 strategy didn’t include mobile website optimization, then you better include it in your strategy for 2018 because you’re sure to fall behind if you don’t.