Many entrepreneurs may feel like to start off a business is their biggest achievement but the fact is that maintaining it is one of the key challenges that is faced by them. One of the standard challenge is to make their online presence dominant across search engines and stay ahead of the competitors.
In the recent digitally fast-paced world, to establish and maintain an online presence is quite necessary for any small business’s survival. Google is in the practice of updating its online algorithms to serve quality results to its users and simultaneously maintain its search market share. As per the recent changes introduced by Google in its organic search results algorithms such as Panda and Penguins etc.; to be on the first page of Google search has become quite a challenging task. The search engine optimization process takes time to show up the results and such algorithm updates combined with high competition, make more small businesses to opt for pay-per-click advertising.
Many small businesses find pay-per-click advertising suitable as it helps to quickly drive high search engine traffic towards the website. In such circumstances a business owner needs to adopt paid search engine marketing techniques such as Google AdWords to make sure the website gets higher traffic, sales and brand awareness.
To manage AdWords campaigns for small businesses is quite a challenging task. The small businesses have budgetary challenges, their websites are not well designed and above all many of them lack the general knowhow of Google AdWords.
Many business owners will create a Google AdWords campaign and then quickly spend the huge budget and then are left with nothing to show for it. Hence there is need of a great deal of expertise and good understanding of how exactly AdWords Campaign works. This need can only be fulfilled by hiring an expert AdWords professional.
Here goes the reasons why businesses should hire an AdWords expert in order to manage effectively AdWords campaigns to receive higher ROI.
Do you have time to do research, monitor and optimize your PPC campaign?
All kind of marketing whether it’s traditional or online marketing, needs investment of both money and time. So, before investing money in any of the online marketing campaigns, research work is mandatory to plan the best strategy in order to receive higher ROI. With enough competition rising day by day it would be always better to do a market survey across your business domain in order to hold a strong position in comparison to your competitors.
To beat the high competition it is compulsory to do strategic research work around your business area and also survey various paid campaign management or supporting tools i.e. AdWords Editor before actually starting your AdWords campaigns. But as a business owner you do not have time to do the research for the AdWords campaign. Also to run a successful PPC campaign there arises need of regular monitoring and analyzing to make sure it is performing well and achieves the ROI. So, market research is important before planning to go ahead with the AdWords campaign.
Here arises the need of an AdWords expert who can understand your business vertical very well and come-up with the data which can help you to drive your paid campaign effectively. Also the AdWords professional will dedicate several hours daily to run your PPC campaign successfully.
Do you have the valuable list of keywords & an effective Ads Copy?
How can you think to achieve the successful results from your AdWords campaign if you do not have an effective list of valuable keywords, including negative keywords? Keywords are the backbone of any AdWords campaign. Along with the keywords, Ad copies are also important because ads copy attract consumers for higher CTR. PPC and SEO both are the search engine based campaigns so to achieve the desired business goal continuous research work is mandatory to find the best keywords list. As a business owner it is tough to come up with the effective keywords collections because it’s a time consuming task. But here an AdWords expert professionals who has in-depth knowledge of your business can help you to find effective list of keywords catering to your business vertical.
Have you selected the right platform for AdWords campaign?
Day by day the imminence of mobile and its effect on your business is growing.Here we have to think about the devices which we are going to target in our paid search campaign?
- As per the Emarketer.com – Smartphone users will be 1.19 Billion by the end of 2015 and 2.16 Billion in 2016.
- 81% of Shoppers do research online before buying.
- Growth in m-Commerce is unstoppable. By year-end, mobile share of e-Commerce transactions is forecast to reach 33% in the US, and 40% globally.
Above facts reveal that it has become necessary to finalize the devices for your AdWords campaigns. Wrong selection of device can end up in huge loss in the investment made. So, it has become mandatory to add device priority as per your business vertical into your paid search campaign execution strategy.
Here arises the need of an expert AdWords professional who can do market research for you and suggest best platforms for your business to run a paid search campaign.
Do you know new PPC terminologies?
Google AdWords keeps on launching a series of changes for advertisers. As per the wordstream.com, Google has released 7 new updates in AdWords tool – Call out Ads Extensions, Call Tracking, Apps Promotion, Demographic Target Ads, HTML5 Ads (Responsive Ads) etc. For running a successful AdWords campaign such type of timely changes should be in your knowledge to make your paid campaigning fruitful. It’s not a common man’s job to easily learn the PPC terms as these are difficult to know and use, if you are not well aware about these updates.
So here there is a need to hire an AdWords professional to keep track of these regular updates and implement them wherever applicable to run a successful campaign for your business.
Are you ready to bear extreme loss in your business?
Last but not least. We are all humans and obviously mistakes will often arise knowingly or unknowingly. But AdWords is programmed tool and it works on predefined set of rules, called algorithms which understand some patterns that should be strategic and logically correct. Logically correct means showing ads to the right users and at the right time. But at times, business owners who are not much familiar with the nature of paid campaign do forget to turn off the campaigns and put themselves into loss of many dollars. Apart from this there are many confusing terminologies used in AdWords like re-marketing, bid strategy, ad copy creations, extension, conversion tracking, etc. which we should know properly before using them otherwise we can end up in a big loss to the business.
Aim of this post is to make the ignorant business owners who run paid search campaigns by themselves aware about the fact that a business has an all-time need to hire an AdWords expert. So, before going for AdWords in your online marketing strategy, take consultation from AdWords specialist or any PPC Company that can help you to invest in the right campaign at the right time and double your ROI.
