ASK
Pivotal180 is based in New York and provides world renowned advisory, financial modeling, and training courses in relation to climate change, sustainable finance, renewable energy, and infrastructure.
Pivotal180 looks to simplify the complex and complicated financial language through re-imagining financial training and creating a novel approach which demystifies esoteric rules and techniques using simple and elegant examples and quantitative demonstrations.
Pivotal180 offers public and live-streaming courses, online training, and in-house workshops which can be custom-tailored to fit the specific needs of a client.
Pivotal180 advise, train and coach clients in navigating complex financial transactions while valuing social and environment responsibility that works in coherence with international development.
Although, Pivotal180 is based in New York, they were looking for a digital partner to help grow their business in both the United States and in Australia.
This is where Aumcore stepped in; to grow the brand and display the simplified complex tasks that Pivotal180 provide to clients such as finance professionals, governments, students and non-profits.
SOLUTION
Aumcore enhanced Pivotal180’s brand by assisting in the digital perspective.
Aumcore conducted Search Engine Optimization for the brand, supported paid search campaigns and provided detailed technical audits on the site.
These technical audits were then implemented on the site and had a huge positional impact on keywords, driving Pivotal180 to the first page of Google.
Aumcore also assisted with the improvement of the connectivity between the marketing and customer relationship management system.
The objective of the campaign was to drive brand awareness and digital growth. Paid search was identified as an essential component of both revenue growth and brand awareness working in tangent with the long-term approach of SEO.
Pivotal180’s website now encapsulates the brands core values through a thorough user experience which has an easy to use navigation which can guide any visitor throughout the site, while learning more about the complex issues that Pivotal180 makes simple. The site is mobile optimized using responsive web design across all screen sizes while paying particular attention to Pivotal 180’s target audience.
RESULTS
After Aumcore stepped in, Pivotal180 seen digital growth and brand awareness increase in both the United States and Australia, while they also managed to take the leap onto the first page of Google after the technical audits were implemented.
The objective of Pivotal180’s paid media campaign was to generate lead generation and thankfully during the campaign Pivotal180’s conversion and lead generation rate improved by 40%. Cost per acquisition or otherwise known as cost per lead was decreased by 42% in the opening five months of the campaign. Once the campaigns were optimized, average cost per click (CPC) decreased by 19% in just five months. Finally, overall traffic on the website improved by 19% and the website grew organic traffic by 17% in just four months.
