A Perfect Blend: Crafting DeLonghi's SEO Success and Marketing Aroma

Delonghi

client
Delonghi
Project
SEO, Print Design

The Ask

Since 1902, DeLonghi has been the artisan of everyday elegance, seamlessly blending high design with functionality in their range of coffee, kitchen, and home comfort appliances.

Their vision of bringing the refined taste of Italian espresso stateside, transforming the American morning routine with the ease of crafting cafe-quality coffee at home, became our directive.

Aumcore was enlisted to brew a robust marketing campaign and to finely grind their SEO approach, aiming to elevate DeLonghi’s profile as a staple in North American households.

Their objectives:

Distill DeLonghi’s rich design ethos into compelling retail marketing assets
Make DeLonghi synonymous with the at-home espresso experience for North American coffee lovers
Secure the Nespresso Lattissima’s position as the premier espresso machine in the market
Optimize web visibility to ensure DeLonghi is the consumer’s first choice in online searches

SOLUTION

Aumcore steeped itself in DeLonghi’s heritage, using classic Italian imagery and sophisticated branding to brew a suite of retail marketing materials.

Our concoction of brochures, pamphlets, and in-store signage was tailored to highlight the allure of DeLonghi’s fully automatic espresso machines.

The result? DeLonghi’s signature—the Nespresso Lattissima—has ascended to the top of the American espresso scene. Anchored on the first page of Google for “espresso machine,” DeLonghi now greets connoisseurs at every turn, steeping its Italian roots in North American soil.

Our strategic fusion of traditional retail marketing and vibrant digital campaigns served up a full-bodied increase in brand recognition and sales throughout North America.

RESULTS

Harnessing our deep understanding of Google’s algorithms, our team masterfully ground out first-page rankings for each of Delonghi’s selected keywords, serving their brand on the prime digital real estate.

This strategic brew awakened a 26% spike in site visits, filling the cups of North American java fans with DeLonghi’s presence.

It was more than a surge in traffic; it was a renaissance of DeLonghi’s coffee craft, filtering through to increased sales and an enriched brand profile.