Our brand, Aumcore, is being used in connection with activities, websites, products, or services that are not authorized or endorsed by us. Click here for more information.

Case Studies

A Perfect Blend: Crafting DeLonghi's SEO Success and Marketing Aroma


  • client


  • Project

    SEO, Print Design

The Ask

Since 1902, DeLonghi has been the artisan of everyday elegance, seamlessly blending high design with functionality in their range of coffee, kitchen, and home comfort appliances.

Their vision of bringing the refined taste of Italian espresso stateside, transforming the American morning routine with the ease of crafting cafe-quality coffee at home, became our directive.

Aumcore was enlisted to brew a robust marketing campaign and to finely grind their SEO approach, aiming to elevate DeLonghi’s profile as a staple in North American households.

Their objectives:

  • Distill DeLonghi’s rich design ethos into compelling retail marketing assets
  • Make DeLonghi synonymous with the at-home espresso experience for North American coffee lovers
  • Secure the Nespresso Lattissima’s position as the premier espresso machine in the market
  • Optimize web visibility to ensure DeLonghi is the consumer’s first choice in online searches


Aumcore steeped itself in DeLonghi’s heritage, using classic Italian imagery and sophisticated branding to brew a suite of retail marketing materials.

Our concoction of brochures, pamphlets, and in-store signage was tailored to highlight the allure of DeLonghi’s fully automatic espresso machines.

The result? DeLonghi’s signature—the Nespresso Lattissima—has ascended to the top of the American espresso scene. Anchored on the first page of Google for “espresso machine,” DeLonghi now greets connoisseurs at every turn, steeping its Italian roots in North American soil.

Our strategic fusion of traditional retail marketing and vibrant digital campaigns served up a full-bodied increase in brand recognition and sales throughout North America.


Harnessing our deep understanding of Google’s algorithms, our team masterfully ground out first-page rankings for each of Delonghi’s selected keywords, serving their brand on the prime digital real estate.

This strategic brew awakened a 26% spike in site visits, filling the cups of North American java fans with DeLonghi’s presence.

It was more than a surge in traffic; it was a renaissance of DeLonghi’s coffee craft, filtering through to increased sales and an enriched brand profile.

  • 26%

    Spike in Site Visits
  • 10

    Non-Brand Keywords Ranked on Google’s Page 1
View Prev
Case Study

Cleer Audio

UX_UI Design, e-Commerce Development, WP+WooCommerce

View previous case study
View Next
Case Study

QSpex Technologies

UX_UI Design, e-Commerce Development, WP+WooCommerce

View next case study