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03Jan

Posted: 03 Jan 2023 Contributor: Ghia Marnewick

Effective Guide to Grow Your Brand with YouTube Channel Management

Effective Guide to Grow Your Brand with YouTube Channel Management

YouTube community management is all about engaging and growing your audience on the platform.

YouTube channel managers create engaging video content for your channel that fits your brand message. They handle all the technical aspects of creating and uploading videos, so you don't have to worry about a single thing.

This is no easy feat when you consider the audience that uses the platform:

  • 53.9% of YouTube users worldwide are male.
  • 46.1% of YouTube users worldwide are women.
  • 81% of American adults use YouTube.
  • 95% of people aged 18-29 in the US use YouTube.
  • 91% of 30-49-year-olds in the US use YouTube.
  • 49% of people 65+ in the US use YouTube.
  • 62% of US YouTube users say they visit the site every day.
  • 37% of millennials aged 18-34 watch YouTube daily.
  • YouTube services are available in 100 countries.
  • 15.9% of YouTube traffic comes from the United States.
  • About 21% of YouTube viewing time comes from mobile devices.
  • You can browse YouTube in a total of 80 different languages, while 19 languages are available for YouTube creators.
  • YouTube is the second most visited website in the world with 22.8 billion visits per month.
  • YouTube is the main video source for 78% of users.
  • People watch about 100 billion hours of sports on YouTube.
  • India is the country with the largest number of YouTube users with 467 million.

The Importance of YouTube Channel Management

As your social media users increasingly consume video content, having a presence on YouTube is more than just a checkbox and a larger social media strategy.

Ultimately, effective YouTube channel management increases your visibility. As the second largest search engine in the world, YouTube's algorithm favors content based on relevance. The more comments and interactions a video get, the more likely it will rise in the rankings and prove that your content is valuable.

This results in an increase in audience and subscribers over time. Posting a video and playing it one day is not an option. Your channel needs an example of a positive relationship between you and your community to promote ideas and build trust.

Tips to Manage Your YouTube Channels

YouTube is one of the most popular websites in the world, giving entrepreneurs a great opportunity to reach a large audience and generate more results for their businesses.

Start by setting goals

Any type of marketing strategy requires a plan – and video marketing is no different. Any good content strategy starts with a goal: what do you want to achieve with your YouTube channel? More popular? More traffic to your business website or blog? Other relationships with followers? Others lead to other changes. Courage again? Every good content strategy starts with a goal. Your goals will shape all your plans and the content you want to create.

Create a busy but reasonable publishing schedule

You know what you want to accomplish, you know what you want to post… now the question is, how often are you going to do it?

Research shows that if you post new content several times a week, your videos and channel will perform better and generate more views. Which, of course, makes sense - as with other social networks, you need to be active and publish new content regularly to keep the audience engaged.

Use apps to help manage your channel

Managing any social profile is a challenge - even when it comes to YouTube because there aren't as many tools as other social networks.

However, management tools are as important as marketing tools because they help you increase efficiency and get the most out of your channel/profile.

Additionally, you can also save responses so you can respond even more quickly. And if you work in a group, you can add multiple users to your account so you can collaborate, assign tasks and details, and more.

Always optimize your videos for SEO

One of the best ways to ensure that you get more views, engagement and subscribers is to promote your YouTube videos for the YouTube search engine, which is the second largest in the world.

This means that if your videos are relevant and for the right keywords, you can generate a lot of views and subscribers without any promotion on your part. The best place to start is your channel; Make sure you have included the right keywords that describe the topic of your channel and video.

Add an end screen to your video

End screens are a free and fast way to increase your views and subscribers. It's those short clips/videos at the end of your actual video, which are 5-20 seconds long and helps promote another video or playlist, your channel (to get people to subscribe.

YouTube's Marketing Strategy

If the idea of having a YouTube presence is starting to get to you, let's go over some of the boxes you need to check when creating your YouTube marketing plan to maximize your results.

Let's dive into some useful YouTube marketing tips!

Get inspired by the best YouTube channels

A good place to start is to explore popular YouTube videos and find similarities both in style and technology. Some helpful questions will arise when you do this, such as: make the best YouTube videos with subtitles, how long do they have, or do they have any special effects?

Analyze your YouTube competitors

The benefit of doing a YouTube competitor analysis is that you can find gaps in your YouTube competitor's content and find out which needs you can address to your YouTube audience. As researching your YouTube competitors can be a long and difficult process, the results will pay off. Fortunately, there are many competitive analysis tools you can rely on to make your job easier.

Promote your YouTube content

Increase the reach of your YouTube videos by promoting them to your other social media accounts! Your YouTube marketing efforts are only one part of your overall social media marketing strategy.

Depending on the social media channels you choose to promote your business, you will have different methods, we know. But you need to keep in mind that even though social media is handled in different ways, you need to create consistency in your social media presence as a whole.

Create partnerships

By having a partner in your YouTube marketing campaign, you will not only get help in promoting your YouTube channel and get more video views, but you will also gain access to new audience segments. The most important rule for doing influencer marketing or finding a partner to help you with your YouTube marketing efforts is that there must be similarities in your values and style.

Try streaming live on YouTube

Look at any social media platform you want, and you will see a growing trend of brands for live streaming. Simply because that's what viewers are looking for these days.

Given the lockdown caused by the COVID-19 pandemic, which includes shutting down major video production systems and turning to DIY videos in your own home, people have shown more interest in real and refined videos.

And that is only because such a situation is close to their daily life. Additionally, through live streaming sessions, people can put a face to the brand name, making them feel connected to the brand that way.

Don't miss the YouTube ad

Paid advertising is an important part of any strong marketing strategy. And if you think YouTube marketing is the next big thing for your business, you should seriously consider investing in paid YouTube advertising at some point.

Ideal Tools to Manage YouTube Channel

YouTube is a powerful platform for bloggers, vloggers, YouTube influencers (of course), and e-commerce business owners. A platform is both a social media platform and a search engine.

Not only do you need to come up with great YouTube content ideas, but you need to market your channel so that you can continue to attract YouTube subscribers.

And, as if that wasn't enough, you still have to manage your YouTube channel to ensure that your subscribers will continue to grow.

Here are the 6 best YouTube channel marketing and management tools we've found to improve your YouTube channel for a successful 2023 and beyond.

Bitly

You should post a link to your YouTube channel and your YouTube video. But sometimes these connections can be long, messy, and messy. Bitly is great because it's not just YouTube content. You can use this tool to reduce any links you promote.

Pixlr

The right thumbnail can do wonders in helping you get more engagement and views on your content. Pixlr allows you to create high-performance thumbnails as well as add layers and effects to any image.

This software offers tons of photo editing options. It can also help you with all your non-YouTube content needs.

In addition, they have web and mobile applications. It's easy to edit and download content regardless of the device you're using.

Tubular

Formerly known as ReelSEO, Tubular Insights brings you the latest trends, tips, and analysis for your video marketing strategy. Experts provide advice and guidance on this network to help marketers create video content.

Tubular Insights tracks all video content from all devices and platforms around the world. Then it breaks the videos by changing.

Use this information to create videos that are relevant to your audience. You can research the best YouTube creators and learn from their success stories.

Keyword Tool

As the name suggests, Keyword Tool gives you YouTube keyword suggestions. The great thing about the Keyword Tool is that it also offers long-tail keyword suggestions.

Just like you optimize your site for search engines, you need to optimize your YouTube channel for search. In addition to YouTube, the Keyword Tool can help you generate relevant keywords for Google, Amazon, Bing, and other search engines. You will get higher rankings and more traffic to all your channels.

Creator Academy

Creator Academy is a resource provided by YouTube.

You can find tutorials and tutorials explaining everything you need to know about how to do things on YouTube.

Hootsuite

Hootsuite manages video uploads from YouTube to your other social networks directly from the platform

It has specific features to manage your YouTube channel. Organize video downloads from YouTube and your other social networks directly from the platform. Hootsuite also makes it easy to work with your team to improve YouTube content.

Assign tasks to your employees. You will not need to give your YouTube account password or information to anyone. You can have different logins on the Hootsuite platform. It generates reports that help you determine what you need to improve and what you must do.

Conclusion

If you are ready to take your YouTube video marketing strategy to the next level, you need to use tools to achieve your goals.

It doesn't matter if you're a marketer, influencer, internet model, or company member, YouTube tools will make a big difference in your video strategy and audience. You don't need to use all of these tools tomorrow, but we recommend adding them to your YouTube growth plan over time.

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