Posted: 23 Feb 2023 Contributor: Ghia Marnewick
Twitter Acquisition: What You Should Know as an Advertiser and Marketer
Twitter is an online microblogging platform that allows you to post short updates with embedded images and videos. The social network was launched in 2006 and has 237.8 million daily active users as of 2022
Twitter users share their thoughts, stories, news, and jokes in 280 characters or less. The most successful Twitter users don't just post. They interact with other Twitter users by asking and answering questions, sharing interesting links, and analyzing what people are saying about them.
Businesses use Twitter to engage audiences within their company; not just by posting information about themselves, but by encouraging conversations, gathering helpful feedback on products or services, and providing helpful customer service.
Elon Musk and Twitter
After months, of lawsuits, defamation, and the near failure of a full court case, Elon Musk is the official owner of Twitter - a $44 billion deal.
There are concerns that Elon's association with the company could cause a long-term problem of toxic content and misinformation, affecting political debates around the world.
Twitter Blue is an exclusive paid subscription that adds a blue symbol to your account and gives early access to certain features, such as Edit Tweets. Sign up now on the web or iOS with local pricing starting at $8/month in countries available to get the blue badge plus access to early plans.
All features of Twitter Blue will be available immediately, except for the blue logo, which may take some time to verify that the registered accounts meet all the requirements.
Until now, Twitter used a blue check mark to indicate that it was an active, popular, and a good account of public interest and that Twitter itself approved against certain requirements.
Now, the blue symbol can mean two different things: either the account has been verified under the previous verification criteria (which is active and effective) or the account has a subscription to Twitter Blue.
Key Things You Should Know as an Advertiser and Marketers
Marketing on Twitter isn't just about tweeting the occasional Tweet. The social network offers many tools and features that help you get the most out of your Twitter marketing campaigns.
Of course, depending on your Twitter marketing strategy, it may not make sense to use them from the start, but it's worth taking the time to explore the features that will help you achieve your goals.
1. Twitter Trends
Twitter quickly creates buzz around different topics, and when a topic, word, phrase, or hashtag becomes popular, it's called a "trending topic" or "trending."
Twitter is useful for marketers to get an idea of the topic or discussion happening on the platform and help them understand the interests of their audience.
2. Twitter Circle
For anyone who wants to be part of the crowd, Twitter Circle is your chance to create your own small audience and tweet only in that group (up to 150 participants.)
Only members of your Twitter circle can see the content and interact with those tweets. For marketing professionals, your circle may be an unfamiliar group of key types and influencers. You can use this feature to brand yourself as a thought leader or share industry knowledge that is important to your audience.
3. Twitter Communities
Social media is about building your brand, growing your audience, and growing your community. So it makes sense that Twitter Communities are a great resource for Twitter marketing.
However, remember that the purpose of the Twitter community is not to be commercial. Instead, focus on building community and developing meaningful relationships rather than receiving change.
4. Twitter Space
Available on iOS, Twitter Space is the platform's version of a live audio chat room (like Clubhouse). Users can host or participate in hosted audio conversations in "Spaces" with some great benefits for brands and businesses. Social media on Twitter may be young, but given the power of live audio, it's a feature you can often use to engage your audience instantly.
5. Twitter List
Opening your Twitter feed can be like entering a huge party with a million conversations going on at once. There is so much going on that it is hard to focus on one topic. It is so Twitter lists are a useful tool for concentrating on important conversations for your business. These listings are listed list from the selected account, which allows you to connect to the conversation or activity.
With Elon Musk's takeover of the social media platform, there are a few predictions to look out for.
1. "Hello AI!"
There is just too much content on social media to manage properly. But at the same time, society cannot allow bots to be the sole deciders of what can and cannot be said online.
In the future of Twitter, AI will be deployed to identify the identity of human accounts behind them, provide conditions that tweets may contain incorrect information, and remove bot accounts.
2. Welcome, web3
Not only is Elon Musk buying into web3's promise, though - making Twitter an accessible place to discuss and engage with web3 culture will allow the company to make money in new ways and -doesn't depend on the media.
By creating a way to buy, sell and trade crypto products, Musk knows that Twitter can have very little or no advertising. It will also appeal to privacy activists who dislike and avoid social media due to concerns about the surveillance industry.
To be successful, Twitter must meet the unique needs of each of us in social media. Twitter could sell access to various APIs that will enable developers to create different experiences in the not so distant future.
This will create a market around the Twitter ecosystem with developers creating and selling their ranking algorithms, user interfaces, and plugins. Creating small Twitter products, such as branded skins for profiles, can be an alternative for brands running ads on the platform.
4. The return of Trump
Trump will return to Twitter. Elon Musk has made free speech headlines throughout his campaign.
Of course, actions speak louder than words, and bringing Trump back will show Musk's importance to free speech.
Of course, this will cause a backlash, but Musk believes that good product features will eventually overcome such conflicts. Trump will take his time. Joining Twitter may force him to leave Social Truth. But he enjoys the reach of Twitter which gives him too much to come back.
5. Judgment day
Social networking is a killer gift. It is very difficult to make a decision that everyone in politics will agree with. The direction in which Musk takes Twitter will define how he describes himself.
If Musk can create a platform where we can come together, he will be hailed as the savior of social media. If users and brands don't like the change it brings, it will be portrayed as a bad guy. In that case, expect to see Musk quickly exit the platform to save the rest of his business.
While Elon Musk’s Twitter takeover may have many people up in arms, it’s definitely something the marketing world should be excited about. Social media’s future is still bright, and with the help of the tech guru, we can expect to see some exciting developments in 2023.