Posted: 23 Jan 2023 Contributor: Ghia Marnewick
Twitter Shops: Shopping Features and Setup Guide that You Need to Know
Twitter has introduced a new shopping feature called Twitter Shops, which will allow customers to keep a collection of up to 50 products to display on their Twitter profile. The first feature, which is free, aims to encourage users to switch from product discussions on the Twitter platform with one click to browse customer options and check out.
Given that brands such as Instagram and Facebook also offer commerce functionality, it becomes a matter of finding the platform that resonates with your brand. In addition to this, you need to find a way to stand out from the competition, especially when you consider the fact that the market is expected to grow to $992 billion this year.
However, unlike Instagram's local store, these transactions don't happen on Twitter itself. Instead, users first click the "View Store" button above a customer's tweet to visit their store. Then, when the customer is ready to make a purchase, they click on the item to be delivered to the customer's website to complete the transaction.
This experience takes place in the in-app browser, which is similar to how TikTok's marketing strategy works. This feature is free to use, and Twitter doesn't currently invest in new products while it's testing. It’s definitely something worth adding to your social media marketing strategy.
Twitter Ecommerce Features You Need to Know
Twitter has launched four e-commerce features:
1. Twitter Shop
Customers can use Twitter Shop to showcase up to 50 products from their online store. The Twitter store is accessed via the "View Store" button on your profile. This free and mobile feature aims to convert brand enthusiasts into consumers on the platform.
However, payment options for these stores are not supported on Twitter. The payment link will redirect customers to your website or app, where they will fill in their details to complete their purchase.
2. Shop Spotlight
Shop Spotlight is a carousel on your profile that shows five products in your Twitter shop. Shoppers can browse the carousel and click on products to learn more.
Shop Spotlight is part of Twitter's broader efforts to profile businesses, expanding opportunities for businesses and creators with e-commerce features that drive engagement and revenue.
3. Live Shopping
Promote a live shopping experience for subscribers to buy at once, like a messenger. Subscription and purchase options are shown below the video listing, which includes:
Banners and the "Shop" tab on the event page gather all the products of the campaign. The "Latest" tab here displays new products as they appear online.
A live Tweeter discussion about the product(s) takes place below the live stream.
4. Product Drops
Product drops are for purchases on Twitter as trailers are for movies. Show potential customers a preview of the product and build expectations before they launch publicly. You can also track user profiles and interact with each other to inform future advertising and marketing.
Abandoned product Tweets appear as normal Tweets in the user's feed. Users can also set product reminders, telling them when it's on sale.
The Twitter Marketing feature is currently iOS-only in the United States.
Guide To Setup Shop on Twitter
If you don't have Twitter accounts for your store, the book will walk you from therefore you may have an account up and running in minutes.
Step 1: Go to http://twitter.com/signup
The above connection will send you directly to Twitter.
Step 2: Enter your information on the registration page
You must enter your name, email address, password, and username.
Step 3: Click on "Create my account"
Click the yellow button "Create my account" after entering the necessary information.
Step 4: Confirm and activate your account
Twitter will send you a confirmation email to the address you used to create your account. Click the link in the body of the email or copy it into a web browser to activate the account.
Step 5: Follow the startup process instructions
- Click "Let's go!" »
- Check the "interest" boxes that apply to you.
- Click "Continue" when you're done
Step 6: Add your profile picture
Since your Twitter account is for your eCommerce store, it's best to use your store brand as your profile picture for branding. Twitter recommends a minimum image size of 400 × 400 pixels to be reduced to 200 × 200 on profile pages and even less frequently.
Step 7: Add your header image
The main photo on your Twitter profile page is a great opportunity to showcase your product or store because it is large, and the first thing followers will notice. Twitter recommends using 1500×500 pixels for headers. However, Twitter explodes the header image on larger screens, which can make the image pixelated. Use larger images around 3000 x 1000 pixels or use a higher DPI if you want to stick to the recommended content.
Step 8: Update your profile
- Update your Twitter profile because it's not enough to just include basic information. Click on "Gear" on the right hand of your screen (between e-mail to tweet)
- Select "Settings"
- Select "Profile" from the menu on the left to remove page/details
- Fill in the necessary information on this page - location, website, organic (if applicable)
- You can also update your name on this page if you need it
- Press "Save the" immediately afterwards
Step 9: Send your first tweet
It's easy to send a tweet. Remember that there are 140 characters, so you must have a little talk to make sure your message is a show. You have two options:
Tweet your first message using the two default tweets already on your profile.
The second option is to write your own tweet below the default tweet using the empty Tweet box.
Step 10: Follow other Twitter users
Since your Twitter account is for your e-commerce store, you can only follow people you know (usually the first people in your email contacts) and people who are interested in your products or are interested.
Twitter Shopping Tools and Resources
Twitter can be a great resource for anyone looking to start their own online store. There are many tools and resources on the platform that can help you get started.
One of the best tools for starting a store on Twitter is the Twitter card. This feature allows you to add images, prices, and descriptions to your Tweets, which can help you promote your products and subscribers. To use Twitter cards, you will first create Twitter accounts for your business, and work on your basis. Another great tool for starting a store on Twitter is TwittShop. This tool lets you create an online store on Twitter. You can add products, set prices, and manage orders from TwittShop.
Embrace Twitter Ecommerce
Among the social media platforms, Twitter marketing can be difficult due to its short life and limited character.
Twitter can become a powerful marketing tool if you optimize it. Let's take a look at some effective Twitter marketing strategies you can implement for your e-commerce business.
To be able to optimize your Twitter strategy, you need to arm yourself with the most important Twitter stats. According to a recent study:
- Twitter has 192 million daily active users.
- 63% of Twitter users worldwide are between 35 and 65 years old. 66% of Twitter users worldwide are male compared to 34% female.
- People spend an average of 3.39 minutes per session on Twitter.
- 67% of all B2B companies use Twitter as a digital marketing tool.
- On average, a Twitter user follows five brands.
- 40% of Twitter users buy something after seeing it on Twitter.
Step 1: Upload your profile
When someone is looking for you, they will use your hand to find you. So, your Twitter handle should be easy to recognize, easy to remember, and short enough to tag you. Make sure your name is consistent across all social media profiles. Your followers may get confused if you use a different name than your brand.
Step 2: Create a strong content strategy
After setting up your profile, the next step is to tweet great content. Your tweets should be unique, engaging, and relevant to your company.
Step 3: Discover trending hashtags, competitors, and influencers
Social media is all about hashtags and influencers. The goal is to include relevant and popular hashtags, interact with influencers in your niche, and analyze your competitors' strategies.
Once you've discovered what works for your competitors, you can copy those same strategies and modify them to fit your brand.
Step 4: Schedule and organize your posts
Your peak time should depend on your audience. It is recommended to test content at different times of the day to determine the right time. You can then use marketing tools to schedule your posts.
Step 5: Advertise on Twitter
Advertising through Twitter is a great way to reach your audience and increase your influence and following. You can use Tweets to promote or Twitter ads. You can choose this if you are looking for more people on the specified web page. You will be paid each month. All Twitter users can synchronize and add Twitter ads.
Step 6: Review metrics
To determine your marketing success on Twitter, you need to analyze your activity. Since not all companies are the same and have different goals, you don't need to look at all Twitter metrics.
Step 7: Don't use Twitter just for marketing
Don't make your posts entirely for sales. Instead, you need to target new audiences and engage and connect with them. By engaging with your audience, you can increase your sales and revenue. However, you will only see results from referrals, not regular sales.
The Bottom Line
Creating a store on Twitter is a great way to increase sales and promote your brand. It's easy to get started, and there are tons of tools and resources available to help you get the most out of your store. So don't wait any longer, start building your store today!