Creating a website can be a complex process that requires close attention to detail and a great amount of time. Once completed, the next goal is getting that website seen by the masses. This can be done through a variety of ways. Luckily, whether you’re working with an in-house team of professionals or an SEO agency expert, Google is there along the way to help you reach the success you wish to achieve. Keywords are terms that people are searching for on popular search engines. The most popular search engine, Google, has provided webmasters tools that allow them to preciously find the right keywords that will yield the best results for them and those who are searching. From Webmaster to Analytics, the Internet titan wants to help you become huge.

Google Webmaster

The first tool that you should look into is Webmaster. This can be used to maintain your website and also for your SEO. First, enter any and all websites that you are managing and be able to prove that you do have control over these sites whether it be by submitting an HTML file or even cross-connecting with Google Analytics. Afterwards, data will start coming in about your site (this may take a while depending on the amount of data your site contains). This data provides a status update of how well your keywords are fairing, the ranking of them and even the amount of traffic you receive.

Important Google Scripts for Webmaster
(via Links Management)

You can allow the search engine to enable its “Crawler” to obtain more information about your website. Now, it is important to note that you do not want Google to use its Crawler for every page that you have. Some information you may wish to retain for security purposes and the search engine understands this. Be sure to regularly check Webmaster and update any information on it as well to get the best results from it.

Webmaster gives users a plethora of data that anyone will find useful. A great habit to get into is checking out how Google ranks you through this service. Keywords are just a fraction of what determines your overall ranking and Webmaster goes into detail about what else you should focus on.

Links are incredibly important to your ranking. The more relevant sites that link to you, the higher your rank will be. Try to get your content on other sites and linked from influencers around the web. Do not forget to also link content to your site from others, as this is a great way to boost active links for your page.

Google AdWords

If you are committed to boosting your page’s SERP (search engine results page), do not hesitate to look into Pay-Per-Click or PPC. A versatile SEO and PPC management agency will help you get the most out of this service; you are going to want to use AdWords.

This service provides precision and creating a budget on your terms. You are getting the terms that people search for and bidding on each click that is generated. Plus, you are only paying for this click and fitting around your specific budget. You are essentially paying for results and Google AdWords scripts could also tracks the progress in an easy way to follow.

The only real difficulty is executing. If you really committed to PPC, you will have to find out the best keywords and that may spill into a trial and error tactic. Once there, find a way to test or grade your keywords before putting a budget to them on Google AdWords. The next step is to find a way to track all your progress and understanding that data as well.

Google Analytics

After implementing a viable Google AdWords strategy, the next step is track the progress. Google Analytics offers an in depth view of who is visiting your websites, for how long and even from where.

This service provides you with even more precise data that can be used for Google AdWords and even reformatting your website. At first glance, Google Analytics may seem a bit overwhelming but there are great resources to get the information you need. There is Google’s very own Analytics Academy that gives users a chance to experiment and analyze with data from Google’s online merchandise store.

 Google Scripts for website optimization
(via Analytics Academy)

In order to truly maximize the use of Google Analytics, you’ll need to add the code to your website. Where to put Google Analytics script? Go back to your website’s JavaScript code. From there, simply paste in the code from Google, and you’ll be able to get data regarding your site analytics.

Made to make a webmaster’s tasks easier, these Google scripts can reduce stress and maximize productivity. Whether working in-house or with an SEO agency, use these tools to masterfully implement measurable results for your website analytics.