09Sep

Posted: 09 Sep 2016 Contributor: Therese Palmere

50 Incredible Digital Marketing Statistics that may have you Updating your 2016 Strategy

2016-0908-50-marketing-statistics 01

Creating a strong strategy that fits your business requires a little searching to discover what digital marketing services work best delivering the most impactful results. What kind of content marketing should your business utilize? Are social media accounts really work the time and effort? Where do I start when it comes to web development? These questions can be answered through facts and proven results by experts who have put the time into the studies. Before committing to a year-long plan of blogging or social posting, it would be in your business’ best interest to do some research. So go grab a coffee, maybe something find a snack to nibble on, and read through these 50 incredible facts to gain a better understanding of what has been tried and tested in today’s marketing industry.

Digital marketing statistics

Content Marketing

  1. 60% of marketers create at least one piece of content each day – Emarketer
  2. 56% of marketers believe that personalized content promotes higher engagement rates – Content Marketing Institute
  3. Content marketing costs 62% less than outbound marketing and generates more than three times as many leads – Content Marketing Institute
  4. 88% of marketers use content marketing in their strategies – Content Marketing Institute
  5. The average word count for the top-ranking content on Google is between 1,140-1,285 words – Search Metrics
  6. 94% of B2B marketers use LinkedIn as part of their strategy followed by Twitter with 84%, YouTube with 74%, and Google+ with 62% – Forbes
  7. 95% of B2B buyers are willing to consider vendor-related content as trustworthy – DemandGen Report
  8. The three most effective types of video content are customer testimonials 51%, tutorial videos 50%, and demonstration videos 49%. – Ascend2
  9. 45% of marketers say blogging is their #1 content strategy – Social Media Examiner
  10. 71% of marketers report using visual assets as part of their content marketing strategy – Forbes

Social media has an important role in today’s society even among businesses. These platforms allow companies and consumers to interact on a leveled playing field and engage one to one. The experience is individual but appeals to masses of people. LinkedIn, Facebook, Twitter, and Instagram are each unique in their culture and activity. As a business, it can be difficult determining exactly what to post, when to post it, how to engage, or even if one channel is better than another. Take Aumcore Facebook page for example, if you’re curious about how a business can utilize these platforms. Keep your profile updated and enticing to draw in your audience with industry and other related news. These next facts will help you understand why social media is important and what role it can play for your business.

Top Digital Marketing Statistic

Social Media Marketing

  1. 87% of B2B marketers use social media to distribute content – NewsCred
  2. 89% of social media usage is done by 18-29 year olds – Jeff Bullas
  3. 47% of Americans say that Facebook is their #1 social media influencer affecting purchases – Jeff Bullas
  4. 32% of global companies use social media marketing to strengthen customer loyalty – Statista
  5. 57% of consumers say they’re influenced to think more highly of a business after seeing positive comments or praise online – Business2Community
  6. Social media marketing budgets are expected to double in the next five years – SocialFresh
  7. A third of millennials say social media is one of their preferred channels for communicating with businesses – Business2Community
  8. 71% of consumers that have a good social media experience with a brand are likely to recommend it to others – Ambassador
  9. Visual content is more than 40x more likely to get shared on social media than other types of content – Hubspot
  10. On Twitter, link clicks amount to 92% of all user interaction – HubSpot

This growing digital age has everyone plugged into their cell phones while eating, walking, hanging out with friends, and even when relaxing. It’s important to ensure your business can reach your consumers during those crucial times because those micro moments matter. Digital marketing services are meant to bring you directly in front of your audience but optimizing for mobile is the other half of the battle. Many mobile marketing companies understand the importance of this because 51% of total internet usage is spent on a mobile device. One of the best ways to reach consumers has been email and today, 53% of emails are opened on mobile devices. Bring your business closer to your audience by sending an email. This next set of stats will show you why email marketing has been a driving force in the marketing industry this year.

marketing-statistics

Email Marketing

  1. Email marketing works 40x better at getting customers than Facebook and Twitter – Entrepreneur
  2. Email marketing technology is used by 82% of B2B and B2C companies – Ascend2
  3. 53% of emails are opened on mobile devices – CampaignMonitor
  4. 66% of consumers have made an online purchase because of an email marketing message – Direct Marketing Association
  5. Emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor
  6. Consumers who are subscribed to a newsletter from a recognized brand consider the email useful – Entrepreneur
  7. 60% of marketers believe that email marketing produces a positive ROI – Marketing Sherpa
  8. 69% of mobile users delete emails that aren’t optimized for mobile – Litmus
  9. For every $1 spend on email marketing the average return on investment (ROI) is $44.25 – EmailExpert
  10. Email conversion rates are 3x higher than social media, with a 17% higher value in conversion – McKinsey & Company

50 Social Media Marketing Statistic

Lead Generation

  1. Content marketing generates 3x as many leads as traditional outbound marketing, but costs 62% less – Demand Metric
  2. 71% of B2B marketers use content marketing to generate leads – MarketingProfs
  3. SEO leads have a 14.6% close rate whereas outbound leads like direct mail or print advertising, have a 1.7% close rate – Search Engine Journal
  4. 57% of B2B marketers say SEO has the biggest impact on lead generation – NewsCred
  5. Strategic landing pages are used by B2B businesses to acquire leads – Marketo
  6. Lead generation from LinkedIn was successful for 65% of B2B companies – LinkedIn
  7. Nurtured leads make 47% larger purchases than non-nurtured leads – Online Marketing Institute
  8. Inbound practices produce 54% more leads than traditional outbound marketing – SensibleMarketing
  9. 74% of marketers spend more than $50 per lead generation – Mintigo
  10. 31% of marketers say sales lead quality is the most important metric used – Ironpaper

Search engine optimization has been all the rage recently, and for good reasons. This particular digital marketing service will continue to enthrall companies and businesses because out their competitive nature, they will always yearn to be number one. Sometimes the competition is steep but do not lose hope because it can and has been achieved! This case study is one example of how SEO services can help your business reach that ever so coveted spot on the first page of Google results. If you still need to be turned into a believer, this next category of facts will help you understand the SEO craze.

Search Engine Optimization Statistic

Search Engine Optimization

  1. Search is the #1 driver of traffic to content sites, beating social media by more than 300% – IronPaper
  2. SEO worldwide rated 89% successful at achieving objectives of improved search engine rankings, website traffic, and lead generation – Ascend2
  3. As of November 2015, 25% of all websites globally use WordPress as their development platform – W3Techs
  4. When using organic SEO techniques combined with a PCC campaign you can expect to receive 25% more clicks and 27% more profit versus using one or the other – Business2Community
  5. B2B influencers on average do 12 searches prior to visiting a specific brand’s site – Google
  6. Organic search drives 51% of all organic traffic to B2B and B2C websites – MediaPost
  7. 89% of customers begin their buying process with a search engine – biznology
  8. S. spending on paid search and organic optimization will top $45 billion by 2019 – MediaPost
  9. 93% of online experiences begin with a search engine – imForza
  10. 60% of all organic clicks go to the organic top 3 search engine results – HubSpot

From content marketing to social media and SEO, these services have stats to back them up, and if you’ve learned something new be sure to modify your 2016 digital marketing strategy with these 50 insightful stats to help give you a better understanding of different strategies that had proven results this year. Wishing your business continued success, good luck!

References:

  1. Hubspot
  2. Forbes
  3. Entrepreneur
  4. Marketingsherpa.com
  5. Searchenginejournal
  6. Sensiblemarketing
  7. Neilpatel

Leave a Reply

Your email address will not be published. Required fields are marked *