Aumcore Successfully Launches New Website for Boston Acoustics with a Complete Redesign

Atlanta, GA July 2, 2012 – Aumcore announces the completion of our latest project for Boston Acoustics with the development and launch of their completely redesigned North American website.

The goal was to lead Boston Acoustics into the next generation of eCommerce. Not only did Aumcore craft a full-blown eCommerce experience, we also infused the brand refresh throughout.

In addition to rethinking the main sections and product detail pages, Aumcore went beyond every aspect down to the smallest details of the check-out system’s user experience.

Aumcore wanted to break free from the cookie-cutter convention of archaic yet ubiquitous back-end defined check-out systems, and focus on constructing an unintimidating logical/friendly shopping experience.

Aumcore believes that these types of details are important components to molding a captive brand experience. As a big proponent of applying brand thinking beyond visual appearances, we consider the entire interactive experience. Therefore, an interactive execution is what Aumcore considers to be a great opportunity to really connect with an audience on a deeper more visceral level.

Founded in 1979, Boston Acoustics, Inc. designs, manufactures, and markets high-performance audio systems for home audio/video systems, after-market and OEM automotive systems, and custom-installations. Their engineers have developed high performance speakers that are designed to deliver clean, authentic sound in elegantly designed packages.

Aumcore is a fully integrated,multidisciplinary creative group that promotes consumer engagement across all media. We are an extension of our client’s interactive marketing teams, providing outstanding digital marketing service around the world.

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