Posted: 08 Jan 2021 Contributor: Hannah OBrien
Mobile App Development Trends for 2023 and Beyond
New technology in mobile application development, and in the devices themselves, has been a fundamental aspect to the way the world has changed. From being a bulky luxury several decades ago to a vital object today, mobile phones have witnessed an enormous transformation in a very short period of time, with new mobile app future trends set to continue this in the coming year.
There has been an increase in the use of mobile applications in the last few years. Mobile internet usage is on par with desktop internet usage, and nearly 90% of mobile usage is using apps. This number highlights the importance of companies making their websites accessible to mobile users by creating responsive mobile applications.
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Importance of Mobile in 2023
According to Statista, mobile devices accounted for over 60% of global internet traffic in 2021. This will continue in 2023, with more users relying on mobile devices to browse the internet. As these, the business should be seen in their best for mobile devices to reach and follow the young audience.
Users are more likely to interact with mobile-optimized websites, increasing the chances of conversion and repeat visits. Additionally, Google ranks mobile-optimized websites higher in search results, making it easier for businesses to attract and retain customers.
In today's competitive business environment, mobile optimization can provide a competitive advantage. As many companies increase their online presence for mobile devices, those who do not risk being left behind. By investing in mobile optimization, you can set yourself apart from your competitors and provide customers with a seamless experience across all devices.
Various small and medium sized businesses are gaining an edge over industry giants and tech leaders due to the prevalence of these apps and tools. When added to the fact that mobile app development companies are now working with the latest tools and technologies to serve their clients or end-users better, the prospect for wide-spread mobile app usage seems incredibly likely.
Growth Trends of Apps
According to Adobe, mobile apps earn half of their lifetime value within the first six months of launch. On top of that, only 25% of apps are opened more than once. Competition is fierce in the mobile app space, with 2.1 million apps in the Apple App Store and 3.3 million apps in the Google Play Store as of 2022.
Predicting the longevity of an app is not an easy task, but popular models use downloads, ratings, and reviews, and more.
7 Mobile App Development Trends for 2023
Knowing and understanding the mobile app development trends can help you update your approach when customer expectations and market conditions change.
The 5G network will meet user demand for a robust mobile network that provides increased speed performance, faster data transfer, and lower latency. Mobile app developers should leverage 5G to improve app functionality and introduce new features.
2. IoT and the Cloud
Demand for mobile app development services is increasing in the manufacturing, healthcare, and business sectors as companies strive to create a seamless connection between smart devices and mobile applications. The Internet of Things (IoT) and the cloud offer significant benefits, including cost reduction, operational efficiency, and increased connectivity to other platforms through APIs.
3. AI and Machine Learning
Artificial intelligence (AI) and machine learning (ML) will continue to be an important part of mobile app development as customer expectations for personalized app experiences rise. Real-time data collection and analysis of user behavior will enable apps to tailor search, chatbot engagement, and app analytics for a seamless user journey. ML can use analytics to curate news feeds, provide AI-powered chatbots that learn a customer's communication history and interests, and detect fraud, suspicious activity, and potentially damaging information.
4. Mobile Commerce
Mobile commerce facilitates online purchases using a mobile app and not a web page. M-commerce is rapidly growing in popularity as more customers spend time on apps. Mobile wallet and in-app payment features also make it easy for users to make purchases without leaving the app. For this, many retailers are building custom apps or Progressive Web Apps (PWAs) to provide a better shopping experience.
5. Wearable Tech
Wearable technology is widely accepted, especially in the health and sports sectors. These wearables, like health monitors, give users the convenience of receiving information and notifications while on the go. With the development of new models and 5G connectivity, it is not surprising that the demand for mobile applications for wearable technology is increasing. Mobile app developers who follow this trend will want to focus on building apps that are user-friendly, responsive, and interactive.
Beacons were introduced in 2013, but they are gaining popularity in mobile app development, especially for retail businesses who have seen their revenue increase by more than 65% in 2021 due to the adoption of beacons. The signal technology is innovative as it uses a low-frequency Bluetooth signal to transmit data based on the user's location.
Advances in AR/VR technology are revolutionizing mobile gaming, entertainment, travel, and live-streaming applications. Customers are looking for truly immersive experiences which AR/VR technology enables. The challenge is creating experiences that can be accessed and enjoyed on older mobile devices.
Mobile app developers can stay ahead of the game by being aware of developments in mobile technology. By understanding how systems can be used to improve the user experience, developers can create new, secure, and efficient mobile applications.
By employing the above-mentioned trends, applications are going to gain more features and functionalities, which in turn will elevate the experience of the users and create a cycle of continued usage and development. In many ways, when we talk about the future trends of mobile apps, we are in fact talking about the future trends of how the world will work, how businesses will operate, and how people will connect with one another.
This blog post is Last updated on March 10th, 2023.