Posted: 14 Sep 2012 Contributor:
5 Tips To Improve Website Usability To Retain Users
Website usability is very important for your website to make it successful. It majorly helps in, to attract and retain the visitors and helps in maintaining a proper buying and selling of products and services online. It improves the percentage of loyal customers on your website.
A well designed website will help a user to take out the proper information about the company and also helps in taking few actions like purchasing, subscribing or requesting for more information.
Below we have w points to improve the website usability –
>> Load or response time: No page should take more than 3 seconds to load. If your website loads slowly, you will lose customers as they will leave the page and move to some other for surfing. Major issues for the speed can be; not enabling proper compression i.e. no proper CMS applied over website and images are not compressed or other add-ons. These issues can make a website slow. So, how to speed up the website? By optimizing your website to load fast and paying for fast servers.
>> Website navigation and user interface: Keep navigation and user interface simple of your website. The website pages should be properly linked with each other. Make the purpose of your website clear to the user. Maintain a consistent navigation process throughout the website. Use sitemaps for proper website navigation. The most common failure on a website is “Page not found.” For this you should have a proper navigation to custom 404 error page. Navigation also includes, if you have e-commerce website then proper call to action button should be on the page.
>> Avoid irrelevant links: Having too many unnecessary links on the website means that navigational process of the website is not user friendly. This would lead to confusion and it is irrelevant for a user. It mainly results in, that users leave the page and the bounce rate of page increases. Avoid linking pages which are not related to each other. Standardize your icons and use breadcrumbs.
>> Avoid videos, pop-ups, animations and ads: Try avoiding these elements throughout your website if not needed. Though sometimes videos and animations help in explaining the critical situation but it takes time to load. Spamy ads and pop-up should be strictly avoided as it diverts the user attention and you may lose business from the user.
>>Text clarity: Your website should have texts and images in such a way that it is readable by the user easily. Clear titles, page headings, proper ALT tags on images and URLs naming should be clear. Relevant keyword based URLs are mainly good for both visitors and search engines. The content should be relevant and have a quality writing i.e. error free and no spelling mistakes in the content.
One should understand, why they are designing the website and for whom they are designing for. If you keep these points handy it will be easy to approach to the customers and you will be able to retain them. Bottom line is being quick and responsive to them and designs a service which is user-friendly and comprehensive for a user.