Posted: 03 Dec 2021 Contributor: Ghia Marnewick
Impact of 5G On Digital Marketing
In the last year, 5G technology has become a hot topic as it was set to change the world of digital technology as we know it. The 5th Generation Wireless Network brings with it impressive data speeds and latency rates, but what does this mean for the future of digital marketing?
The future of digital marketing
The benefits of 5G technology have been shared time and time again. It’s clear that this technological development will be changing the world in so many different ways, but for the point of this article, we will be focusing on the impact of 5G technology on digital marketing.
As amazing as all of these technological updates are, the economy has had to evolve alongside this to help our world stay afloat during the pandemic. Suddenly, the entire world is relying on the internet to complete daily tasks and live their lives. With the rise of 5G technology, we can expect to see the capacity to complete these tasks improve. The data associated with these processes can be better managed and monitored by the people using them.
Let’s take a look at how digital marketing platforms and marketers can reimagine their ways of communicating with the rest of the world.
3 Ways 5G technology is changing the world of marketing1. Video advertising
Ever since 3G and 4G technology spread across the world, we’ve seen an increase in mobile video advertising. Unfortunately, slow data and latency speeds made it a lot more difficult to stream video content.
5G technology promises to take video advertising to the next level. It will be quicker and easier to load content, allowing for seamless integration across various social media platforms. To prepare for this, digital marketers will need to invest in innovative content-creating technologies - specifically those that are related to video creation. AR and VR content is also set to boom as a result of 5G technology.
Pro tip: Your content needs to be relevant for users to engage with it. Just because the internet speeds have improved, doesn’t mean that users will automatically open your video.2. Improved personalization and customization
The need for personalized user experiences continues to remain relevant and an important aspect of digital marketing. User data can be collected in real-time to offer a customized experience based on predefined criteria.
Digital marketers can then use this data to improve their customer experience and offer relevant solutions. User activity will provide this data to marketers - there are so many possibilities that exist when it comes to this.3. A more interactive experience
Previously, interactive ad features were data-intensive and heavy, making it difficult for users to access this feature. As already mentioned, 5G technology will help to speed up the online experience, making it easier than ever to reap the benefits of the online world.
These experiences will not be limited to mobile or personal devices, it will also extend to digital signage screens in public spaces. Users can react in real-time to screens within their space, opening a world of personalization that is yet to be explored.
The point we are trying to make here is that 5G technology is here to change the world. It is leveraging on our existing dependency on digital technology and makes things more accessible than ever before - if you ever thought that it could be possible. |the only question that remains, is are you ready to reap the benefits of 5G technology?