Posted: 04 Feb 2017 Contributor: Bianca Ignacio
10 Tips for a Seamless User Journey through UX Web Design
Good user experience (UX) web design is based on how seamlessly a user can navigate throughout a site. Unfortunately, the reality is that designing for a user’s experience within your site is easier said than done. For the average internet surfer, navigating through their favorite site is a breeze; they don’t think twice about its functionality because everything works the way it’s “supposed to.” Well, you have your friendly neighborhood UX designer to thank for that.
But what if the UX design fails and the customer has an unpleasant experience? Well, 88% of customers shopping online will not return to a website or online store if they have a horrible shopping experience. The sad reality is that only 55% of businesses test their UX design, and it shows.
What Is a Seamless User Experience?
A seamless UX design doesn’t make the user think twice about what they should do next. Instead, it should adapt to users’ needs and behaviors, and feel natural to them.
A positive user experience increases the chance that customers will recommend your product by 16.6%. UX is an art within the bounds of science that creates a business sense and increases the return on investment of organizations. Seamless UX is about providing a meaningful and relevant user experience to increase interaction and retention.
This can be achieved by constantly improving the designs in terms of usability and quality of customers. There are many frameworks and designs that can be used to make your UX Design a success.
Components Of User Experience
As with anything in life, a good old-fashioned recipe for success goes a long way. By knowing what components to consider in your UX design, you can ensure that it forms part of your checklist and delivers a memorable customer journey.
Usability is about enabling users to efficiently and effectively achieve their goals while navigating your site, with the least effort possible.
If the design element is not useful to anyone, why would you want to use it? If it has no purpose, it will not be able to compete for attention with a brand full of purpose-built and useful products. It is worth noting that "useful" is in the viewer's eyes and objects can be considered "useful" if they provide impractical benefits such as pleasure or aesthetic appeal.
Is your brand desirable, and is the online experience something that many people are seeking? If your website can appeal to your audience and create a sense of community and belonging, you're on the right track.
Is your site easy to access and use? If potential users are unable to access or use your site, then it defeats the whole purpose. So, when developing your website, look into ways of making it user-friendly and easily accessible.
Find ways of building your brand's reputation through third-party sources. consider customer reviews, case studies, and other content created by loyal customers to help build a sense of authority on your site.
This ties in with your marketing efforts. If your audience cannot find your site, they cannot use it. The repercussions of this are pretty self-explanatory - no visitors, no sales.
Is your site adding value to your customer? You need to determine the purpose of your site and ensure that your design works towards meeting that goal.
10 Ideas for Creating Great User Experiences
If the user has a hard time figuring out what to do, they are most likely going to get frustrated and exit the site. This is especially prevalent among mobile user experience design who are used to faster loading times. In addition to mobile device optimization, here are ten tips to incorporate into your web design that’ll ensure a seamless website design experience.
1. Keep it Simple
Having a clean, simple layout goes a long way when it comes to UX. Your user has no choice but to interact directly with your content when it’s focused. This allows for easier interactions and causes less headaches. Additionally, using a grid system provides a clean presentation, as it will keep your elements and content aligned and displayed neatly.
2. Be Consistent
Keep your fonts and buttons the same across your pages for smoother transitions within your site. While changing colors and font sizes may be appropriate to accent different attributes on your site, it’s important for your site to remain consistent throughout to avoid confusion and make navigation a cinch. Speaking of, make sure to keep your designs consistent amongst different devices as well!
3. Shorten the Journey
Make sure your user doesn’t have too many steps from start to finish; too many steps and your user will lose interest. Keep your visitors engaged by keeping forms or surveys short and sweet!
4. Incorporate a Search Feature
Having a lot of content is great, but if your visitors can’t find what they’re looking for, does it even exist. Incorporate filters or sorting options to make your users’ lives much easier and their interactions with your site that much better.
A site that can adjust and adapt to all users will make them feel like you customized the site just for them. Sites like Pinterest, in which you’re immediately presented with pins related to your searches, are already incorporating this feature. Pinterest even goes a step further and recommends pins to be categorized in boards that you already have. Adding this feature allows users to connect and establish stronger ties to your brand.
6. Incorporate an Age Responsive Design
This tip takes personalization to the next level. You see, different age groups respond differently to design aesthetics. Whenever a range of age groups utilizes the same service, it’s best to optimize for each so that everyone can comfortably interact with it, increasing your chances for conversions. One way of doing this is to alter certain features such as color saturation and font size. This can really make the difference between good and bad UX.
7. Prioritize the Landing Page
The first screen you see when you visit a new website dictates what your actions will be. A good landing page will intrigue your visitors while a poorly designed one will have them running for the hills.
8. Focus on Color
While color and typography generally contribute more to user interface (UI) than UX, your choice of colors has a big impact on the emotions of your audience. Colors such as red are more noticeable and can be used to flag things as important, whereas shades of blue are used to emit a sense of friendliness and trust.
9. Provide Clear Feedback
It’s essential for your notifications and alerts to be visually distinct so that users are aware of what’s going on. Confirmation messages such as, “Your form has successfully been submitted,” lets them know that they can continue onto the next task. Similarly, keeping consistent style and positioning ensures that your alert notifications are distinguishable each time they appear.
10. Use Simple Animations
Using animations on landing pages or on call-to-actions is a sure way to capture your visitors’ attention. However, make sure these animations are purposeful and unobtrusive. The last thing you want is to annoy your visitors and send them to competitor’s site.
When it comes to UX, usability is very important. However, what is most important is that your site’s functionality should remain undetected, natural, and simple. You want your visitors to feel at home on your site. Good UX equals happy visitors. Happy visitors equals happy you. Don’t you want to be happy?
Contact us and let's identify all those opportunities for improving the experiences your users have when interacting with your website.