Atlanta, GA July 24, 2012 – Aumcore has completed a fully integrated 360 degree campaign that was supported by communications ranging from print to digital in an effort to grow awareness in the consumer electronics market.
Aumcore worked with the Consumer Electronics Association (CEA) to generate a nationwide awareness of their Demo Days campaign, which operated as a collaborative effort with retailers. Aumcore developed a three themed campaign to promote Demo Days that focused around the Olympics, BYOD (bring your own device), and Football season.
The 360 degree campaign was comprised of many communication techniques which included: animated web banners, email blasts, microsite, posters, Facebook ads, newspaper ads, and in-store displays.
This campaign allowed Demo Days to truly gain traction to the extent that it was highlighted on local news channels throughout the country.
The Consumer Electronics Association (CEA) unites 2,000 companies within the consumer technology industry. Their members tap into valuable and innovative resources: unparalleled market research, networking opportunities with business advocates and leaders, up-to-date educational programs and technical training, exposure in extensive promotional programs, and representation from the voice of the industry. CEA also produces the International CES, the world’s largest consumer technology tradeshow. CES unites more than 100,000 retail buyers, distributors, manufacturers, market analysts, importers, exporters, and press from 140 countries.
Aumcore is a fully integrated, multidisciplinary creative group that promotes consumer engagement across all media. We are an extension of our clients’ interactive marketing teams, providing outstanding digital marketing service around the world. Our digital marketing team specialize in the implementation of 360 degree marketing strategy in every industry vertical.
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