Posted: 29 Jun 2012 Contributor:
Digital Assets Management – Understanding the Need and its Importance
Digital assets management (DAM) can be defined as the management or organization of the belongings from a central warehouse. It is the authentic, retrieval, tracking, manipulation, interaction and transaction of all types of digital media such as: text documents, illustrations, images, audios and videos, etc.
Digital assets management has become a core infrastructure requirement for media organizations, and marketing departments that need to protect their media content investment. Issues such as intellectual property management, local regulations concerning the distribution of media content, and media assets (search/retrieval) can become unmanageable in the face of large volumes of content and diverse distribution channels.
DAM – High Potential Industry Sectors Include:
>> Print & publishing companies
>> TV companies/movie production studios
Finance & Insurance
>> Medical imaging
>> Others such as pharmacy, equations, patient history
Art & Culture (paintings, architecture, museums, performing arts)
> Universities and Educational Institutions
The goal of a DAM solution is to create an in-house media exchange environment that is secure and accountable. From DAM, we can analyze the possible perspectives:
1. Work flow centric
2. Repository centric
3. Assets/Content object centric
4. End-user centric
A quick and easy use of these resources on different platforms requires a DAM system that can immediately reformat these assets.
This adds the type of efficiency required for quick distribution of valuable resources on social media sites via emails and other avenues. Cloud-based DAM eliminates bandwidth concerns because more assets and online video viewing translates to heavy bandwidth needs. Going with a cloud-based DAM solution puts that burden on servers that are more powerful than anything your organization is likely able to support.
> Benefits Include:
1. Eliminating the cost of misplaced work
2. Speeding up the creativity and production cycles
3. Reducing the time to deliver new marketing campaigns to market
4. Eliminating workflow repetitions
5. Improving teamwork
6. Maintaining brand consistency & integrity
7. Improving marketing intelligence & return on marketing investments
Solutions provided by DAM are processes of creation, manipulation, distribution and the access/retrieval of digital assets as an end-to-end solution with several component workflows.
We can conclude that digital assets management is a digital supply-chain management i.e. any organization where it can’t afford the information to be overlooked. Although, a document is not determined to be a comprehensive resource to all the various issues important in your DAM strategy.