An upscale ecommerce
design for a Brazilian
furniture company.

Florense

client
Florense
Project
Marketing Strategy & eCommerce Web Development

THE ASK

Florense US is an upscale Brazilian furniture company which pays homage to its Italian heritage throughout its handcrafted furniture. With locations in New York and Miami, Florense US utilize state of the art technology while fraternizing with expertise craftsmanship and this evolves into furniture of impeccable quality.

Florense US stands for sustainability and proudly employs an ecological conscious production process. The “fatto a mano” (handmade) culture has been present since the foundation of the Florense and this culture drives Florense to create truly unique projects.

This enables Florense to stem into one of the world players in its field and justifies its acquired credibility for fine handcrafted furniture.

SOLUTION

Florense’s goal was to grow their brand image and engage with consumers directly. Previously Florenses prioritized selling solely through channels. However, like many others they started to build their own showrooms and connect directly with consumers.

Florense needed us to digitalize their showrooms and connect to their consumers who did not have the ability to visit showrooms in person. Florense needed up to showcase their perfectly composed furniture as well as the brand’s deeply rooted heritage while allowing for seamless navigation for any user. Aumcore wanted to not only showcase the exquisite furniture but to also grow Florenses brand awareness across the US.

Aumcore began with managing Florenses Instagram. Firstly, we identified Florenses audience and how their customers interact with the brand, in order to provide personalized and a relevant customer experience throughout all channels.

Aumcore build out a full marketing strategy for Florense by utilizing target audience personas. Based on this, we were able to build out Florense’s Instagram and run campaigns for them.

Creating an in-depth Social Media Calendar for Florense was critical to creating a strong brand image, which was based on a number of different topics and events.

Secondly, to compliment the launch of Florense’s Instagram, Aumcore launched an eCommerce website on Shopify that was focused on the US Market. Shopify felt like the perfect choice in the digitally enabled world we live in.

The platform serves eCommerce and its content in the best format for every device. The eCommerce Site was designed, modified and tailored to showcase Florence’s deep-rooted heritage, while also showcasing the brands exemplary handcrafted furniture.

RESULTS

Florense now have a complete marketing strategy and eCommerce website that easily allows for any user to navigate while showcases their core values and illustrating their pristine product lines.