Posted: 13 Aug 2019 Contributor: Matthew J Fritschle

Digital Marketing Statistics and Trends to Help You Plan for 2022

As a digital marketing agency that specializes in all things digital, we at Aumcore understand that the industry is ALWAYS changing. After all, we're known as a top digital agency in the realm of marketing trends that knows they come and go like a revolving door of, well, trends. Whether it’s an advancement that’s turning the marketing world on its head, or a changing search algorithm that’s messing up many marketers’ well-planned strategies, digital marketing is downright tumultuous.  

Thankfully, there are a couple of things we can do to make everything much easier: go over digital marketing facts and stats so we can know what’s to come. In other words, instead of relying on guesswork to plan our strategies, we should be looking at concrete facts and data-backed predictions that make everything much clearer. For today, we’re going to be looking at digital marketing statistics and trends of 2021 so we can determine which 2022 marketing trends and data we should focus on.

20 Digital Marketing Growth Statistics to Help You Plan for 2022

Our goal for today is to cover marketing statistics from 2021 so we that we can determine the content marketing statistics for 2022. Though there are many possible topics we can cover, we’re going to focus on particularly pressing ones like advertising, social media, eCommerce, AI, and marketing automation, and even privacy regulations. Let’s get started!

Marketing Predictions for 2022

1. AI (Artificial Intelligence) will continue to rise in popularity, with 37% of businesses choosing to start utilizing this technology. When it comes to AI in marketing, however, it has mostly been used to automate processes and basic tasks. In 2022 we look forward to seeing how AI technology complements digital marketing strategies like SEO to achieve business goals.

2. 80% of marketers use automation software to generate leads, and it has proven to be successful, generating up to 451% more leads!

3. Influencer marketing will also incorporate AI, this will allow marketers to identify the influencers most relevant to them, and then only pay for the conversions and sales that they produce – giving markers more bang for their buck. Considering that the 2022 influencer market is expected to be valued at $15 million, it’s definitely worth looking into.

4. Virtual assistants are another market to watch, with voice search shopping expected to reach $40 billion in 2022. Most businesses have some sort of AI enabled system in place to assist customers and we anticipate seeing these systems evolve into more holistic solutions.

5. Events will maintain the hybrid nature that’s become the norm as a result of the pandemic, with 73% of event planners believing that this will become increasingly mor common. Online events are here to stay, and this year we expect to see AR and VR technology being implemented into these distanced events for a more “lifelike” experience for those joining online.

6. Marketing strategies will be taking on a mobile first approach, where content and platforms are developed to be mobile friendly above all else. This is because the world is glued to their smartphones, making this the simplest and easiest way to reach your audience and experts have already found that around 50% of all ad spend is achieved through mobile marketing.

7. Third-party cookies are no longer an option – thanks Google! This means that marketers will need to look into more creative solutions to compile and study customer data.

Communication is Key to Success

8. Consumer trends 2022 indicate that chatbots are front and center when it comes to customer service with 23% of businesses already making use of this technology. Using AI technology, these workers are able to manage customer queries 24/7 and provide customized responses to users based on the information provided.

9. Customer support never sleeps, and neither will your online platforms. Automation and AI will ensure that customers are attended to at all times, providing helpful responses and building trusting relationships. More severe and complex queries can be sent on to the human counterpart – and they’re expected to save businesses $8 billion this year.

10. A single platform is no longer an option; multichannel marketing is the best way to increase your reach and remain top of mind. And with 57.6% of the world using social media, it seems like a logical way of reaching them all. This means using Facebook, LinkedIn, WhatsApp and even blog posts too draw attention to your next digital event or product launch.

Pay for Social Media

Let’s Talk About the Social Element

11. When it comes to businesses and generating leads, 66% of marketers are able to do so successfully by spending a mere 6 hours a week on marketing through these channels.

12. LinkedIn remains the most effective channel when it comes to generating B2B leads – almost 80% of all B2B leads come from the platform.

13. Around 57.6% of the global population are active on social media, for approximately 2 hours and 27 minutes each day.

14. When it comes to global digital ad spend 2022 and paid marketing, the average CPA for paid search is $49, and for display ads it’s $75.

15. On the topic of digital marketing spend in 2022, Facebook ad spend in the US has exceeded $1 billion – and it continues to grow each day.

Paid Advertising Numbers

16. 49% of online users prefer to view text ads that are simple to understand.

17. 65.7% of online users view Google as a trusted source, more so than TikTok or Facebook.

18. 3.75% is the average conversion rate for Google Ads

19. The click through rate of most paid ads on Google is 11.38% On Facebook, it’s only 1.3%.

20. 94% of online users skip search ads because they are easily identifiable.

Final Thoughts: Any Tips?

Well, there you have it: stats you can use to predict which 2020 marketing trends and data to pay special attention to. Like we touched on in the beginning, the topics we focused on today are especially important in todays’ digital marketing ecosystem, but they are definitely not the only ones to focus on. As you prepare your strategies for the upcoming year, make sure to take a look at every stat, trend and data point you can get your hands on so you have a well-rounded understanding of what’s to come.

With that in mind, what we covered today is especially pertinent for 2020 strategies. That is, if you want to know how to start the year the right way, you’ll do well to devote a lot of your planning on the areas we covered today:

  • Mobile advertising
  • Video marketing
  • Social media marketing
  • eCommerce Traffic
  • Privacy regulations
  • AI and its many capabilities

For example, if you’re currently devoting most of your ad budget on desktops, you’ll do well to divert more to mobile platforms. If you already have some video ads out there, consider making them shorter and more engaging. (If you don’t, get started!) If you aren’t paying as much attention to your social channels, you better get started or risk your audience connecting with your competition instead.

If you aren’t paying attention to where your eCommerce traffic is coming from, delve into your analytics and make sure you’re not placing too much faith in a traffic source that may not be what it seems. If you aren’t following GDPR laws, change your strategies immediately, otherwise you’ll risk losing your users’ faith and acquiring a hefty fine if you get caught. If you’re not leveraging the MANY capabilities AI entails, you’re sorely missing out and will do well to adopt it into your organization.

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