Posted: 30 Sep 2020 Contributor: Hannah OBrien
Business Survival Guide For Coronavirus Second Wave
Experts have predicted that there will be a second wave of COVID-19 that’ll hit some, if not all, countries around the world. As the months go by, people begin to grow more irritable the longer quarantine and social distancing lasts; possibly facilitating the second wave of the virus to come sooner as people are now more loosely following health restrictions and hygienic precautions.
Businesses preparation for second wave of Coronavirus will be crucial for companies’ overall livelihood as industries have learned from the chaotic effects the first wave brought to sales and consumer behavior.
Lessons From the Pandemic’s First Wave
eCommerce has had to work extremely hard to combat the effects of the pandemic. A situation like this in the digital era has yet to happen before, bringing with it a huge learning curve for businesses of all sizes. Many companies did not even have a social presence before the start of COVID-19 meaning they have had to adapt to online sites and app utilization to better cater to their customers.
Beyond companies learning how to create an online presence, the adoption of product diversity has helped companies survive revenue losses or pivot towards selling hand sanitizer, face masks, and other hygienic products. Other companies have taken on Coronavirus marketing differently, using their sites and social media platforms to keep their business relevant and empathize with consumers. From ongoing trial and error, companies have learned that ignoring the crisis has led to negative consumer reactions, therefore the adoption of Coronavirus marketing has to be seen as essential for eCommerce survival.
It’s been an arduous, difficult year so far for companies and eCommerce organizations, but as businesses preparation for the second wave of Coronavirus is already under way, more brands are likely to have placed themselves in a better position to survive the oncoming impacts.
COVID-19 Second Wave Contingency Plan
Companies needed a business survival guide during Coronavirus, now these strategies are being adapted into plans to help prepare against the second wave of the virus. The pandemic has been a massive learning curve for many businesses, whether it has been the reconstruction of their websites, creating new content, or rebranding themselves entirely. Now that they are preparing for the second wave, businesses will need to prioritize these key points to achieve successful results:
Tech Team & Cyber Security: As reported by TechCrunch, the United States’ eCommerce sales have been estimated to increase by 18% by the end of 2020. This being said, it’ll be important for your business to prepare IT for a second wave of COVID-19 as internet growth puts both customers and companies at a greater risk of cyber-attacks and data theft. Businesses will need to prepare for this effect by utilizing tech teams and cyber-security programs to keep both brand and consumers safe from critical problems.
Adapt Quickly: eCommerce trends are constantly changing with consumer behavior meaning businesses will again need to respond and adapt quickly to customer needs. New information is coming out regarding the virus daily and strategies have had to pivot effectively in response to this data. The second wave is predicted to come soon, with a likely third to follow, meaning companies will need to react immediately to the new trends and changes to overall customer behavior.
Stay Present & Engage: With the pandemic creating great uncertainty in people’s lives, consumers will continuously be looking for brands that are able to engage with them. Through clear and engaging communications, eCommerce businesses will be able to build trust with their consumers as well as grow their presence and visibility of their brand. Easy and effective methods of engagement can be performed on social media platforms, where your company can create a safe communal space for your audience to gather as well as respond immediately and directly to all who are interacting with your brand.
Work From Home: Companies have been pushed towards a work-from-home situation since the start of the pandemic meaning businesses preparation for second wave of Coronavirus should include organizing remote work as a priority. Managers who may have been unsure of how to guide their employees remotely, will have now adopted the use of different platforms for scheduling and time management, which will also help the overall working environment be much more manageable during the second wave. Apps such as Timely and Toggl have been great ways for employers to keep track of their employees in addition to scheduling meetings and setting important reminders.
Overall, with these suggestions in mind, businesses can take these points and apply them to their own plans and strategies for improving customer satisfaction. Companies have already had to go through the effects of a pandemic before, so the next time around, they should be better prepared.
In conclusion, a second wave plan will be of great advantage to businesses if said companies learn to:
Implement cybersecurity and utilize tech specialists
Adapt quickly to digital platforms
Constantly engage with their audience
Manage employees better remotely
No business is alone in the chaos the pandemic has brought but all industries can have hope by learning from one another and adjusting their plans to successfully get past the crisis effectively.