Posted: 01 Aug 2019 Contributor: Hannah Gabaldon

Why Is Cyber Security a Top Priority in Digital Marketing?

Cyber Security a Top Priority in Digital Marketing

It’s incredibly important to protect your data, but it’s not as easy as just slapping a sticky note over the camera on your laptop! It’s no lie that the time we’re living in will go down in history as a complete digital transformation phase. Cyber security in the age of digital transformation is something that, if not closely monitored, has the ability to ruin your life or business. Heck, you may even know people who keep their social security number and credit card number saved on their phone! Total red flag for security.

Cyber Security and Mobile Users

For those who may not know, cyber security is essentially protecting your computers, personal data, and any other digital information. With such a wide use of the internet, it’s very important to ensure your information is safe and not used against you or in ways you do not approve of. Cyber security has been an ongoing issue and should be taken more seriously than ever before.

For example, mobile marketing statistics for 2019 have shown us that 52.2% of all website traffic is generated through smartphones and mobile devices. On top of that, it’s expected that there will be close to 5 billion mobile users around the world by the end of this year. With that many people streaming the web on mobile devices, you can see why it’s so important to protect the information you’re importing to the internet. Likewise, this means that protecting your data with cyber security is not only important for individuals, but also for businesses and marketers.

Why Should Cyber Security Be a Top Priority for Marketers?

Many marketers ask themselves: why do we need cyber security? Why is it important to learn about cyber security? What is a cyber security risk? Well, if you have found yourself asking yourself or your colleagues these questions, you are just like majority of digital marketers and business owners across industries. In a survey by Hiscox, it was found that 7 out of 10 were not at all prepared for a cyberattack.

While cyber security wasn’t as big of a problem back in the day, living in 2019 means ensuring that you’re prioritizing it more than ever before. To make sure your business is protected from these types of attacks, it’s best to talk about cyber transformations and figure out how to implement one.

What Is a Cyber Transformation?

For those who aren’t aware, a cyber transformation is taking information that’s been gleaned and making changes within your company to, well, transform your security. Performing a transformation also helps with risk management as well as improve your cyber agenda. Additionally, a cyber transformation will help reassure employees that they’re being safe and taking the right steps for cyber security. Every business wants their transformation to be successful, but you have to make a plan in order for it to be both cost-effective and successful.

Cyber transformation data

Digital Transformation Security Challenges

Technology and digital media are all great, but they bring a lot of challenges and scares due to the quickly evolving digital era we’re in. A huge security challenge to worry about comes in the form of data breaches within your company. To clarify exactly what a data breach is, it’s essentially when people on the internet gain access to information that you didn’t give them access to, AKA when a hacker gets into your system. Whether or not people think that this could happen to them or not, it’s a very serious and scary incident that marketers should do anything and everything to avoid.

Top 5 Hacks Marketers Should Follow To Avoid Breaches

There is so much that you can do to avoid and ultimately eliminate all data breaches within your company and personal life. Whether it is switching up your passwords every couple months or ensuring all your systems are up to date, the options to protect your data are limitless. Let’s take a look at some hacks you can implement to lower your chances of running into a data breach:

Implement Two-Step Verification

While it may take a few more seconds to log into your email and shared drive accounts, implementing double security on your important business accounts is critical to avoid getting your information hacked or stolen.

Only Use Trusted Devices

Be sure to only log into devices within your company and not any other device using a shared drive. You never know what kind of viruses or people have access to devices that are not your own!

Keep Your Security Systems Up- To-Date

Ensure that your security systems are updated and properly working. There may have been bugs or glitches in a previous version that were taken care of in the update, and delaying making the update will only prove to be a mistake.

Regularly Change Your Passwords

Be sure to change your passwords every few months or so to ensure that your account information doesn’t get out. Emails get hacked all the time, and many use the same passwords everywhere. Changing your passwords will ensure that, even if an email gets hacked, your other passwords are secure.

Encrypt Your Files

What’s so great about encrypting your files is that only the specific people you send the file to are able to read and understand the message by using specific software. This way, even if you or your recipient gets hacked, your encrypted information will be safe.

In Review, Why Does This Matter?

With the many technological advancements in both the digital marketing industry and the technology field in general, digital cyber security is more important than ever. Make sure to keep the 5 hacks we covered in mind and follow them if you want to avoid breaches! Let’s take a look at them once again:

  1. Implement Two-Step Verification
  2. Only Use Trusted Devices
  3. Keep Your Security Systems Up-To-Date
  4. Regularly Change Your Passwords
  5. Encrypt Your Files

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