Posted: 25 Jul 2012 Contributor:
Press Release – Denon Turntable Promotion
Aumcore Creates a Digital Promotion for an Analog Product
Atlanta, GA July 25, 2012 – Aumcore announces the completion of their latest digital promotion for Denon Electronics.
In an effort to increase turntable sales, Denon’s promotion allowed customers to receive a vinyl album of their choice with the purchase of one of their turntables.
The real challenge was to create an interest around an analog product in a virtually digital world. Aumcore recognized that there is a small passionate group of people that vinyl really appeals to, and they wanted to convey that appeal to a much wider audience by re-positioning that sense of nostalgia.
By leveraging Aumcore’s knowledge around the particular target audience, Aumcore was able to capture a voice that resonated with them. The key to this promotion was how Aumcore highlighted the selection of vinyl albums, which were carefully selected classics that would take anybody down a memory lane or two.
As a signature element of Denon from 1910 on, the turntable exemplifies the brand’s visionary work and passion for innovation. Through a disciplined approach to design and production, their engineers ensure that only superb craftsmanship, precision engineering and impeccable performance goes into every component. Denon’s constant quest to create the perfect entertainment component has given them invaluable inspiration for not only the most powerful technical solutions, but also the most convenient features to enhance the entertainment experience.
Aumcore is a fully integrated, multidisciplinary creative group that promotes consumer engagement across all media. We are an extension of our clients’ interactive marketing teams, providing outstanding digital marketing service around the world. Our digital marketing team specialize in the implementation of 360 degree marketing strategy in every industry vertical.
Connect with us on Social Media!
Follow us @aumcore
Like us on Facebook!