Posted: 29 Mar 2017 Contributor: Therese Palmere

Social Media Video Ad Trend 2017 That Marketers Need to Know

Video marketing is the new black.

Facebook executive Nicola Mendelsohn called it when she predicted that Facebook will be all video in five years. Social platforms across the board are now prioritizing video content in different ways. Snapchat has been integrating videos from sponsors onto their platform, Facebook and Instagram both have live features where users directly engaged with one another, and YouTubers are enjoying live streams with their favorite channels.

Social media trends today can help inform your company’s social media marketing strategy for tomorrow. Video has become popular among businesses because it helps drive user engagement. According to HubSpot, 75% of online video viewers interact with an online video ad every month. Let’s dive in and help keep your users engaged in your brand’s digital video advertising!

Sharing Content for Your Business

If your business has a message that needs to get out there, put it into a video. 92% of mobile video consumers share videos with others. Sharing is essential to social media marketing because it’s how your users communicate with one another and how your business will increase its brand awareness. If you want to get your users talking about your products, try creating a small movie that showcases its best features. Not only will it help them interact with your brand, but new viewers who are watching could also be swayed by its content as well. Videos help 90% of users when it comes to the decision making process, so nudge them a little bit your way!

social media video marketing trends 2017
Image Source: Bufferapp.com

Instagram users have shared over 40 billion photos to date, share an average of 95 million photos and videos per day, and garner an average of over 4.2 billion likes a day. Get engaged with your audience and show off your products. Show users how they can personally integrate these items into their lives and some tips and tricks to go with them. Display clips of your last company gala and show off your employees in their Sunday best having a good time.

Videos are a great way for your brand to appeal to its target audience, but remember to make them feel and look natural. Each video you create for your social media marketing plan should native to its platform. A video that may yield tons of likes and comments on one platform won’t necessarily do so on another. It’s the little things that count, so keep your team focused on the details.

The Devil is in the Details

Social trends help shape social media trends for business, but your team should remember to look at these trending topics from a different perspective. If video is the trend, your team has to take the next step and ask what kinds of video? Where is this type of video gaining the most traction? How can I use this information with my unique business goals in mind? This information will greatly help your team because it will keep your team focused.

For example, one of the biggest trends on Facebook today is live video. People spend 3x longer watching live video when compared their non-live counterpart. Users who watch live videos enjoy real time interactions with their favorite brands, so leverage this strategy for your company and find ways to incorporate live video into your digital marketing strategy.

Have your employees test run products with the camera rolling so your consumers can see its benefits in action. Have a live tutorial with one of your influencers using your products to pique their interest. If Facebook is making live video a priority, make it your business’ priority too.

A New Crowd

In recent years, Snapchat has joined the big kids on the block in the world of social. If your business is looking to tap into the younger generation and appeal to a new audience, Snapchat is the app you’re looking for. It’s a new form of media and an opportunity for your team to play around and test different digital video advertising ideas. According to Digital Trends in 2016, Snapchat users were consuming 10 billion videos a day, which is 400% higher than the previous year.

Snapchat Video Marketing Trends 2017

Consider making your company a Snapchat account to get to know your audience on a more personal and intimate level. These short clips can be about anything from office culture to the day-to-day activities your many employees partake. Snap your coffee breaks and team lunches, show users what projects your business is working on and give them updates along the way with a snap vid, literally anything. Your employees can even do a small video building off one another’s points and put it on your company’s story. There are endless possibilities with digital video advertising, so get creative!

This may seem too personal for some brands, so if you’re not ready to make that jump yet, create a video ad instead! Snapchat ads are viewed up to a million times per day and several consumer packaged goods (CPG) brands running ads on this platform saw 90% in store sales lift. Take the results driven approach and cater to your snap friends!

Concluding Thoughts

When it comes to social trends 2017 is chock-full of them. Actually, check out this post for more digital marketing trends you’ll stumble across in 2017. Time-tested tactics are great and reliable, but it never hurts to experiment with what’s popular in your industry today. Keep your team alert so your business can stay updated with the next best thing. Here are the social media video ad trends again:

  • Videos help increase interaction and engagement with your users
  • Paying attention to the little things like the type of video for a particular platform will keep your team focused. Try live video on Facebook to inform your audience on upcoming projects and events!
  • Introduce yourself to the younger generation on Snapchat with an in-house video

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