Posted: 07 Jan 2015 Contributor: Sushil Kumar
Google Cast for Audio Makes Your Home Entertainment Sing
Acquiring, playing and enjoying music through most mobile devices has become clockwork for many. The happy advancement of technology has granted us the ability to effortlessly summon music on the go, with just a touch of the finger. The question is no longer how to stream music to mobile, but rather, how do we efficiently broadcast our music at home?
We’re not sure if they’re mind readers, but on Monday, Google addressed that question with the introduction of their latest product: Google Cast for audio content. Like the explosively successful Chromecast, Google Cast for audio is able to transport entertainment from mobile sources and funnel them to larger receptacles, which in this case, would be Google Cast compatible home speakers, sound bars, etc.
Essentially, you can now jam out to your favorite artist on your commute home, and keep the party rolling when you walk through your door by transferring the song to your home audio system with a simple tap. See it in action on Google’s latest YouTube video:
Well known audio brands, such as HEOS by Denon, LG and Sony have already been added to the roster of companies that will be releasing Google Cast compatible speakers as early as this spring. Many well-known music apps, like Pandora, TuneIn and iHeartRadio for instance, have also signed up early. That lineup is expected to experience rapid growth however, due to several key factors.
For one thing, Chromecast blazed a trail. There are a lot of iOS and Android Apps that have already been programmed to support Chromecast TV- the technology platform is ready. And for any developers who are not yet integrated, the process is simple. According to a Google spokesperson, “Currently no additional software development is required. Developers will just need to opt-in through the developer console in order to cast to Google Cast for audio devices.”
Google Cast is also uniquely positioned, due in part to its cross-platform availability. Cast for audio’s most significant competition at this point is the similarly functioning AirPlay. The latter however, is only available for Apple, whereas Google Cast will work with both iOS and Android.
In addition, Google has stated that Cast ready speakers will source music directly from the cloud- resulting in top notch audio quality while allowing you to multi-task on your mobile devices- all without any extra strain on your battery.
If the popularity of streaming devices and the acceleration of integrated, one touch technology is any indicator, Google Cast for audio may be on to something. What do you think? Is it time to upgrade your speakers?