Posted: 28 Sep 2012 Contributor:
Meta Keywords Now Became A New Ranking Signal For Google News
After major updates done by Google from last few months, it’s time to add one more update in the Google Update list and that’s – Meta Keywords for Google News. Google recently has announced on their Blog a new Meta Keywords Tag which will count as a ranking signal in Google News result. Google has done this update for news sites because many of searchers were unable to find exact news, due to different title or heading of news while looking news search on Google. Some search terms are unable to read by Google News Algorithms, in this case search result impact and do not give relevant search results to the user. To resolve this issue, Google has announced new Meta tags named “news_keywords Meta tags”. By Google Rudy Galfi,(Google news product manager) “empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users”. Similar to simple Meta tags it classifies the news articles terms that will use in news content.
News Meta keywords tag use in HTML of Articles not in XML.
No need to put keywords or search terms in title and body content.
Use a comma to separate each keywords and group of words.
Max of 10 keywords can be used in news_keywords tag.
No need to user any order of keywords all keywords have same value.
The announced syntax is
<meta name="news_keywords" content=" ">
Now digital marketers is little bit feeling relax after this Google updates of news_keywords tags and have hope in future Google will consider Meta keywords for general search result also.Well,good news for audience who are unable to find exact news while search.
Get More information on the announcement here: –