11Jul

Posted: 11 Jul 2017 Contributor: Matthew J. Fritschle

The Top 20 Marketing Thought Leaders You Should Definitely Be Following

In a world where everything is digital, traditional marketing just doesn’t make the cut anymore. You need a way to connect and foster relationships with your consumer base; you need digital marketing. Digital marketing offers something that its predecessor cannot: two-way dialogue in which you speak ‘with your audience’ rather than ‘at your audience.’

More than that, even when employing a digital marketing agency, taking a digital approach saves you money and brings in higher conversions and ROIs. Look at it this way, with traditional marketing you can take out an ad on a local paper that will be seen by a limited audience, but with digital marketing you can post on Facebook, Twitter, LinkedIn, and much more, reaching a much broader audience with a much lower cost.

For this, you need to know what’s what in the realm of digital marketing. And who better to turn to than the top tech influencers 2017 has seen? Exactly, here are 20 of the top thought leaders you should be following.

1: Neil Patel

Neil-PatelThe co-founder of Crazy Egg, KISSmetrics and Hello Bar, Neil Patel is one of the top marketing and analytics influencers you’ll come across today. Make sure to also check out his blog with tons of useful tidbits!

Memorable Quote:

There’s only one key behind producing great content day after day… You don’t need to be the best writer. You don’t need to be a top expert (although it can help). You don’t need any fancy tools (although they can also help). What you do need to do is understand your reader.

2: Mark Schaefer

Mark-SchaeferBest-selling author, keynote speaker, consultant and blogger, Mark Schaefer is the guy you turn to for social media and marketing advice.

Memorable Quote:

Creating great content is not the finish line. It’s the starting line.

3: Rand Fishkin

Rand-FishkinAs the founder and ‘Wizard of Moz,’ look no further than Rand Fishkin if you want to know anything and everything about SEO (mobile SEO included).

Memorable Quote:

Search engines are unique in that they provide targeted traffic—people looking for what you offer.

4: Guy Kawasaki

Guy-KawasakiAs chief evangelist of Canva and previously of Apple, Guy Kawasaki’s feed is filled with gems relating to graphic design, marketing and technology.

Memorable Quote:

Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.

5: Mike Stelzner

Mike StelznerIf you’re familiar with Social Media Examiner, then you’re familiar with its CEO and founder, Mike Stelzner. And with those titles it’s no surprise that his feed is packed with the latest news and updates of the social media marketing world.

Memorable Quote:

Empower your readers with social sharing buttons.

6: Jeff Bullas

Jeff BullasAs a best-selling author, keynote speaker, marketing blogger and #1 Global “Digital Marketing Influencer,” Jeff Bullas is a man of many hats.

Memorable Quote:

Less is more. Keeping it simple requires time and effort.

7: Mari Smith

Mari SmithHave questions on Facebook, Twitter or other social channels? Well, Mari Smith is now your go-to source for social media marketing advice.

Memorable Quote:

Content is king, but engagement is queen and she rules the house!

8: Seth Godin

Seth GodinStraying from the norm, Seth Godin’s Twitter page is a retweet of his blog. That being said, he’s a marketing wizard who deserves that ‘Follow.’

Memorable Quote:

Why use social media? Marketing is no longer about the stuff that you make, but about the stories you tell.

9: Larry Kim

Larry KimThe founder of WordStream and CEO of Mobile Monkey, Larry Kim is someone you know if you advertise online. Enough said.

Memorable Quote:

Search marketing is all about harvesting existing market demand. Don’t get me wrong: as search marketers, we do a brilliant job of harvesting that demand. But search doesn’t grow new demand.

10: Pam Moore

Pam MoorePam Moore is one of Forbes’ Top 10 Social Media Power Influencer, has worked with countless global Brands, and specializes in leveraging social and digital technologies.

Memorable Quote:

If you aren’t using social media, you are creating language barriers with your audiences.

11: Kim Garst

Kim GarstTwitter expert, social media pro and CEO of Boom! Social, Kim Garst is a Top Forbes Influencer with highly relevant social media Tweets.

Memorable Quote:

Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!

12: Barry Schwartz

Barry SchwartzWhenever there’s a new update to Google’s algorithms, Barry Schwartz is there to save the day. Not only is he an editor with Search Engine Land, but also the executive editor of the hugely popular Search Engine Roundtable.

Memorable Quote:

Any time choice is restricted in some way, there is bound to be someone, somewhere, who is deprived of the opportunity to pursue something of personal value.

13: Avinash Kaushik

Avinash KaushikAvinash Kaushik is the digital marketing evangelist of Google, co-founder of Market Motive, and a blogger who makes data simple.

Memorable Quote:

To guarantee success, spend 95% of your time defining the problem and 5% of the time solving it.

14: Pam (Dyer) Hughes

Pam DyerPam Hughes is a heck of a woman and her Twitter feed is a trove of social media treasures. Oh yeah, she’s also been named as a top social influencer by Forbes.

Memorable Quote:

Social media is inherently a selfish medium.

15: Brian Clark

Brian ClarkThe definition of an entrepreneur, Brian Clark is known as a thought leader in everything content marketing.

Memorable Quote:

These days, people want to learn before they buy, be educated instead of pitched.

16: Amy Porterfield

Amy PorterfieldFrom her various blog posts, podcasts and knowledgeable Tweets, Amy Porterfield will help you grow your social presence and monetize off of it.

Memorable Quote:

My business strategy has always been to learn from those that are getting results and model what’s already working.

17: Marsha Collier

Marsa CollierWith an impressive 48 books under her belt (many on eCommerce), it’s no mystery why Marsha Collier has been featured in Forbes, Time, Wall Street Journal, Fortune, and much much more.

Memorable Quote:

Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.

18: Brian Halligan

Brian HalliganBrian Halligan is CEO of HubSpot, a senior lecturer at MIT and occasional motivational quote Tweeter. But really though, his feed is filled with posts on inbound marketing and sales.

Memorable Quote:

In God we trust; all others bring data.

19: Scott Monty

Scott MontyA real social media maven (seriously, The Economist names him as the #1 Social Business Leaders), Scott Monty was global head of social media at Ford and is currently the CEO of Brain+Trust Partners.

Memorable Quote:

Trust in corporations is declining. It’s sliding every year. Trust in government is down. Trust of businesses is down. Whom do people trust? Experts, analysts, people who are independent, in some instances the media, but also someone who is like them—family, friends, coworkers, someone who is part of your network.

20: Glen Gilmore

Glen GilmoreAnother Top Forbes Social Media influencer, Glen Gilmore has been called a ‘futurist’ by IBM and a “man of action” by TIME magazine. And if you’re a fan of technology and the future, take a look at his feed. You’re welcome.

Memorable Quote:

Be committed to excellence. Listen and respond better than anyone else. Aim to earn trust, not ‘followers.’

Thought Leader Roundup

Got all of that? No worries if not, here’s a tl;dr version of the top tech influencers on Twitter you should be following:

  1. Neil Patel
  2. Mark Schaefer
  3. Rand Fishkin
  4. Guy Kawasaki
  5. Mike Stelzner
  6. Jeff Bullas
  7. Mari Smith
  8. Seth Godin
  9. Larry Kim
  10. Pam Moore
  11. Kim Garst
  12. Barry Schwartz
  13. Avinash Kaushik
  14. Pam Dyer
  15. Brian Clark
  16. Amy Porterfield
  17. Marsha Collier
  18. Brian Halligan
  19. Scott Monty
  20. Glen Gilmore

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